Laffmobb trutv

truTV Orders ‘Laff Mobb’s Laff Tracks’ Ahead of Upfronts

by Cate Lecuyer Marian  |  05.12.2017

TruTV revealed a 2017-2018 programming slate that includes five new series, five projects in development and eight returning series as the network heads into upfronts.

Standing out among the plethora of new scripted shows is Laff Mobb’s Laff Tracks, hosted by DJ and comedian Cipha Sounds. Set to launch this fall, it offers a “refreshing new take on traditional stand-up comedy,” featuring “the next generation of comedians bringing their hilarious personal stories to life,” according to truTV.

It joins the network’s other previously announced new series including I’m Sorry from Andrea Savage, the live call-in talk show The Chris Gethard Show, At Home with Amy Sedaris and Bobcat Goldthwait’s comedic anthology Misfits & Monsters.

TruTV also has four projects in development: an untitled project from Liza Treyger and an untitled comedy from Austin Martinez—both of which are scripted series—plus End of Time Girls Club from Rose Schlossberg, False Advertising from The Kloons and Paid Off with Michael Torpey.

The network also announced new season orders for Impractical Jokers, The Carbonaro Effect, and Jon Glaser Loves Gear, along with additional episode orders for Hack My Life, Comedy Knockout, and You Can Do Better.

These renewals join current series Adam Ruins Everything, which debuts its second season this summer, Those Who Can’t, which returns for its third season this fall, and You Can Do Better.

“Three years ago, when we announced our plan to totally reinvent truTV as a comedy network, people thought we were nuts and it would never work – but at least they were nice about it,” said Chris Linn, president of truTV, in a statement. “Now, when we look at the quality and diversity in our programming slate and the talent we’re bringing to our network – not to mention the strong momentum and high engagement we’re building among our fans – we are incredibly proud of the work that’s been done and how far we’ve come in a short time.

In October 2014, truTV rebranded to focus on unique, creator-driven scripted and unscripted comedies, which was punctuated in 2016 with the new tagline “Funny because it’s tru.”

Since then, the network has seen consistent ratings growth, is drawing a younger more affluent audience (media age of viewers is 36), and says its engagement is at an all time high with more than 3 billion social impressions in 2016.

As part of the rebrand truTV also drastically reduced its commercial load across its prime premiere schedule, which led to more effective ad messages and sales increases. In 2018 truTV plans to substantially increase its limited-commercial load inventory to 15 percent across its total prime schedule.

“Not only have we completely changed the programming slate,” Linn said, “but truTV has evolved into a distinct brand that appeals not only to a higher level of talent, but also to more premium audiences and advertisers.”

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