Trollbäck+Company has added Alex Moulton as chief creative officer. The creative agency assists globally recognized businesses and organizations in developing meaningful and sustainable brands through design-driven strategy and mixed media.
Moulton was formerly with Vice Media and, most recently, at the helm of NBC Universal’s brand refresh, as well as show packaging for ESPN’s The Undefeated In-Depth: Serena with Common.
“Alex brings an invaluable perspective to Trollbäck+Company as both an artist and entrepreneur,” says Founder Jakob Trollbäck in a statement. “In his short time here, he has already reinvigorated the collective creative energy of our company. This clearly stems from his constant quest to dig deeper as a creative problem solver, which falls perfectly into our philosophy of ‘Discard everything that means nothing.’”
“I’ve always held immense respect and admiration for Trollbäck+Company’s commitment to thoughtful Scandinavian design ideals,” adds Moulton. “And having enjoyed watching the company’s evolution over the years, I’m honored to now be a part of it. My vision for Trollbäck+Company is very clear: design culturally relevant, sustainable brands — from initial strategy and positioning to content and experiential activations — with a nimble and holistic approach that makes us the ultimate partner for CMOs who care about designing an enduring brand and bringing it to market with integrity.”
At the start of 2017, he joined fellow Trollbäck+Company creative director Rosie Garschina in spearheading an AIGA panel on the evolution of motion media, which he moderated as well.
“Design is inherently political and, to this end, everything we do is all in service of being able to channel our wide-ranging learnings and translate between creatives and clients to tell stories that authentically move people,” said Moulton.
Prior to Trollbäck+Company, as senior director, creative and content at Vice, Moulton helped launch digital content channel Live Nation TV (LNTV)—a joint venture for which he led brand creative, content development, production, and partnership initiatives.
He also brings experience in sonic branding to Trollbäck+Company, which has recently worked on campaigns for House of Marley, Nike, and Spotify.