Lara-fischman

Troika Hires Lara Fischman as Account Director

by Cate Lecuyer  |  10.14.2016

Lara Fischman, former group director of account managment at Siegel+Gale, has joined strategic branding and marketing innovations agency Troika.

As the new account director, she is responsible for managing and growing relationships with some of Troika’s key clients as well as developing new business and supporting the strategic growth of the company. Fischman will work closely with the accounts team, consulting with clients to cultivate business solutions.

“We are thrilled to have Lara join the team,” Troika Chief Development Officer Austin Katz said in a statement. “Her experience in developing and building some of the most prominent brands will allow Troika to deepen our focus on brand strategy.”  

While at Siegel+Gale, Fischman developed a team of account managers and helped Fortune 50 clients navigate large-scale branding programs. Her experience in brand consulting and advertising spans industries including entertainment, tech, travel, finance, automotive, home goods, agriculture and utilities.

Fischman received her Master of Arts degree in American Studies from The University of Texas at Austin and a Bachelor of Arts in English from Vassar College.

← Back

New from Daily Brief

Brett Ratner Comes on Board PromaxBDA: The Conference 2017 as Keynote Speaker
Joins previously announced keynote speakers, including Justin Simien, creator of Netflix’s "Dear White People"; The Black List’s Franklin Leonard; "Master of None"’s Lena Waithe; Viceland President and GM Guy Slattery; E!’s and Esquire President Adam Stotsky and many more.
‘Claws’ Brings New Meaning to a Trip to the Nail Salon
“Who do you think we are? Some multi-ethnic steel magnolia trash from Palmetto?”
‘Sunday Night with Megyn Kelly’ Promises ‘Sharp, Strong Journalism’
NBC debuted first promo for host’s news magazine show premiering in June.
HOT SPOT: IFC Raps
With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Life Moves on Without Rayna James on CMT’s ‘Nashville’
Connie Britton may be gone, but all the drama is not.
First Look at Epix’s ‘Get Shorty’
Dark comedy is reimagined with Chris O’Dowd and Ray Romano.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
FG|PG Advertisement Power Your Career Advertisement