Troika Hires Lara Fischman as Account Director

by Cate Lecuyer  |  10.14.2016

Lara Fischman, former group director of account managment at Siegel+Gale, has joined strategic branding and marketing innovations agency Troika.

As the new account director, she is responsible for managing and growing relationships with some of Troika’s key clients as well as developing new business and supporting the strategic growth of the company. Fischman will work closely with the accounts team, consulting with clients to cultivate business solutions.

“We are thrilled to have Lara join the team,” Troika Chief Development Officer Austin Katz said in a statement. “Her experience in developing and building some of the most prominent brands will allow Troika to deepen our focus on brand strategy.”  

While at Siegel+Gale, Fischman developed a team of account managers and helped Fortune 50 clients navigate large-scale branding programs. Her experience in brand consulting and advertising spans industries including entertainment, tech, travel, finance, automotive, home goods, agriculture and utilities.

Fischman received her Master of Arts degree in American Studies from The University of Texas at Austin and a Bachelor of Arts in English from Vassar College.

← Back

New from Daily Brief

HOT SPOT: 'Vote for Phil'
Fighter Phil Davis makes some good arguments as to why you should support him in the Nov. 4 Bellator MMA Light Heavyweight title fight on Spike.
NYTVF: Lena Dunham, ‘GIRLS’ Team Reflects Back on Six Seasons of Creativity and Controversy
Lena Dunham and the producers of HBO’s ‘GIRLS’ give fans a behind-the-scenes look at the series following the wrap of the show’s sixth and final season.
Viacom Close to Naming Bob Bakish Interim CEO, According to Reports
Would replace short-term interim CEO Tom Dooley next month.
Fox News' Megyn Kelly Negotiating for $20 Million-Plus Salary
A $5 million annual bump would put her on par with Fox News' biggest draw, Bill O'Reilly.
'Westworld' Intrigues Fans with Interactive and Immersive Website
Fans can pretend they’re booking a trip to 'Westworld'’s futuristic theme park and find hidden easter eggs that reveal more in-depth details about the show.
Televisa’s Las Estrellas Aims for the Stars With Its Bright Rebrand
Brings in consultant Lee Hunt to polish image, take network to next level.
Oct 28
Creative Entrepreneurs
Nov 3
PromaxBDA UK Conference & Awards 2016
Nov 9
2016 Latin America Awards & Industry Symposium
Dec 13
NYC PromaxBDA Holiday Party 2016
Dec 15
LA PromaxBDA Holiday Party 2016
Mar 13, 2017
PromaxBDA Europe Conference 2017
Power Your Career Advertisement NAMLE Advertisement ProMaxBanner_300x250 Advertisement