Lara-fischman

Troika Hires Lara Fischman as Account Director

by Cate Lecuyer  |  10.14.2016

Lara Fischman, former group director of account managment at Siegel+Gale, has joined strategic branding and marketing innovations agency Troika.

As the new account director, she is responsible for managing and growing relationships with some of Troika’s key clients as well as developing new business and supporting the strategic growth of the company. Fischman will work closely with the accounts team, consulting with clients to cultivate business solutions.

“We are thrilled to have Lara join the team,” Troika Chief Development Officer Austin Katz said in a statement. “Her experience in developing and building some of the most prominent brands will allow Troika to deepen our focus on brand strategy.”  

While at Siegel+Gale, Fischman developed a team of account managers and helped Fortune 50 clients navigate large-scale branding programs. Her experience in brand consulting and advertising spans industries including entertainment, tech, travel, finance, automotive, home goods, agriculture and utilities.

Fischman received her Master of Arts degree in American Studies from The University of Texas at Austin and a Bachelor of Arts in English from Vassar College.

← Back

New from Daily Brief

ABC Revs Up for Oscars with Week of Special Programming
From morning to daytime to primetime to late-night, all dayparts chip in before Hollywood's big night on Feb. 26.
ABC Sells Out of Oscar Ad Inventory
Ads in Oscar telecast going for as much as $2.5 million per 30-second spot.
Bette Davis, Joan Crawford Give As Good As They Get in 'Feud'
Ryan Murphy's latest anthology series delves into the epic battle between two Hollywood super-divas.
Madonna’s Former Dancers ‘Strike a Pose’ In Revealing Logo Documentary
Seven of the pop singer’s male dancers get candid about their personal struggles in upcoming film.
Morgan Freeman Gives Jimmy Kimmel a Pre-Oscars Pep Talk
Actor gives Kimmel some wise words ahead of his hosting gig.
PromaxBDA Unveils Finalists for 2017 Europe Awards
NBCUniversal International, HBO Europe, RAI among top finalists.
Feb 22
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
House Ad 1 Advertisement House Ad 4 Advertisement