Lara Fischman, former group director of account managment at Siegel+Gale, has joined strategic branding and marketing innovations agency Troika.
As the new account director, she is responsible for managing and growing relationships with some of Troika’s key clients as well as developing new business and supporting the strategic growth of the company. Fischman will work closely with the accounts team, consulting with clients to cultivate business solutions.
“We are thrilled to have Lara join the team,” Troika Chief Development Officer Austin Katz said in a statement. “Her experience in developing and building some of the most prominent brands will allow Troika to deepen our focus on brand strategy.”
While at Siegel+Gale, Fischman developed a team of account managers and helped Fortune 50 clients navigate large-scale branding programs. Her experience in brand consulting and advertising spans industries including entertainment, tech, travel, finance, automotive, home goods, agriculture and utilities.
Fischman received her Master of Arts degree in American Studies from The University of Texas at Austin and a Bachelor of Arts in English from Vassar College.