Top Five Hot Spots: February 2017

by Brief Staff  |  03.09.2017

This month’s Top Five Hot Spots ran the gamut, from international productions, to local ones, to spots that drafted off some of TV’s biggest events in the Super Bowl and the Oscars.

What they all had in common is that we loved watching them.

​1) Discovery Italia’s Real-Time Rebrand

As part of Discovery Italia’s rebrand, Milan-based creative agency Alkanoids created these dualistic idents (above), putting together two artistically common objects, like the moon and a cup of tea or a pile of spaghetti and a skein of wool.

The whimsical result finishes with the channel’s tagline: “Straordinario come la realtà.” (“Extraordinary, just like reality.”)

CREDITS

Client: Discovery Italia

Agency: Alkanoids

Art Direction: Giorgio A. Schwarz

Music & Sound Design: Carlos Zarattini

Creative Producer: Raffaella Roccella

Creative Director: Tai Yuh Kuo

Art Director: Mario Ruggiero, Valerio Bosi

3D Artist: Marilisa Besana, Jack Lietti

2) CNN’s ‘History of Comedy

CNN and creative agency Roger take viewers for a comedy tour, gallery-style. Within are all sorts and styles of comedians, from Robin Williams to Sam Kinison to Gene Wilder to Keegan-Michael Key.

CREDITS: 

Network: CNN Creative Marketing

Allison Gollust, CMO, CNN Creative Marketing

Rick Lewchuk, Senior Vice President, CNN Creative Marketing

Whit Friese, Vice President, CNN Creative Marketing

Sean Houston, Creative Director, CNN Creative Marketing

Lara Hurst,  Account Director, CNN Creative Marketing

Nicole Giles, Sr. Writer/Producer, CNN Creative Marketing

Dan Brown, Sr. Director, Production, CNN Creative Marketing

Robert Poulton, Sr. Director, Design, CNN Creative Marketing

Julie Bitton, Sr. Production Manager, CNN Creative Marketing

Agency: Roger

Executive Creative Director/ Director: Terrence Lee

Executive Producer: Josh Libitsky

Business Development: Drew Neujahr

Creative Director: Dane Macbeth

360 Campaign Producer: Anne Pendola

Line Producer Rich Kaylor

Director of Photography: Mateo Londono

Production Designer: Robbie Freed

Art Directors: Tom O’Neil, Braden Wheeler

Designers: Tim Williams, Ming Wang, Tina Hung, Grace Lee, Kevin Jan

Editor: Sean McAllan

VFX Supervisor: Justin Wilcott, Josiah Taylor

Modeler: Dan Valvo

Compositors: Billy Koak, Chris Brown

Audio: Roger Lima, Mark Share

Color: Mike Pethel

Finishing Artist: Ben Rohel

3) Nat Geo Airs Its First Super Bowl Promo With ‘Genius’

Nat Geo has a little fun in first-ever Super Bowl promo, featuring Geoffrey Rush playing Albert Einstein.

In the video, Einstein plays “Bad Romance” on his violin, which just happens to be a song made famous by Super Bowl LI half-time performer, Lady Gaga. It also reveals two things about Einstein, one well-known and one less so: first, besides just being a mathematical genius, also was a brilliant violin player; and second, he was something of a lothario, and his choice of songs is a nod to that. As he himself said, “Lasting harmony with a woman [was] an undertaking in which I twice failed rather disgracefully.”

CREDITS

Agency: McCann New York

Eric Silver: North American Chief Creative Officer

Tom Murphy: Co-chief Creative Officer

Johan Leandersson: Senior Art Director

Nathy Aviram: Chief Production Officer

Danielle Korn: Director, Broadcast Producer

Eric Johnson: Executive Music Producer

Rob Rawley: Global Account Director

Jennifer Prieto: Account Director

Steven Marchione: Senior Project Manager

Patrick Glaser: Account Executive

Sarah McCollom: Assistant Account Executive

Client: National Geographic

Courteney Monroe: CEO, National Geographic Global Networks

Jill Cress: Chief Marketing Officer

Chris Spencer: Creative Director

Andy Baker: Senior Vice President, Global Creative Director

Chris Albert: Executive Vice President, Global Communications and Talent Relations

Carolyn Bernstein: Executive Vice President; Head of Global Scripted Development and Production

Dennis Camlek: Executive Vice President, Strategy and Consumer Marketing

Production Company: Smuggler

Ivan Zachariáš: Director

Patrick Milling Smith: Partner

Brian Carmody: Partner

Allison Kunzman: Executive Producer

Andrew Colón: Head of Production

Nick Landon: Producer

Music Arrangement/Performer – Oli Langford

Music Supervision – JSM

Editorial Company: Robota

Filip Malásek: Editor

Postproduction: Upp

Sound: Soundsquare

4) BBC: ‘Every Element is Wonder’

Y&R London and Hamburg, Germany-based weareflink teamed up on this spot, in which all of the BBC’s educational programs are turned into periodic elements.

CREDITS

Agency: Y&R London

Production Company: Indy

Director: weareflink

Creative lead: Daniel Balzer

Executive Producer: Andreas Lampe

Producers: Charlie Stanfield, Ilka Hollmann

CG Artists: Daniel Balzer. Lasse Clausen, Martin Hess, Myrna Kinnman, Frank Spalteholz, Rafael Vicente

Compositing Artist: Martin Hess

Editing: Daniel Balzer, Martin Hess

Sound Design: Chris Turner at Jungle

Music arrangement and production: Fred Ashworth @ Native

5) KTXV Sacramento: ‘Bla Bla Land’

Inspired by now Oscar-winning movie La La Land, Tegna-owned KXTV Sacramento did a little production number of its own for the station’s a.m. show, Morning Blend.

Dressed in bold colors like Emma Stone and her friends in the movie, the video features Jason Miller, Ilana Blasingame, Rose Mendonca, Samuel Platz, Jason Knight, Hugh Gaskill, Steven Parmley, David Montgomery, Theresa Mier and Creative Director Drew Fowler. All of the talent sang in their own voices.

The spot was produced in a single shot — no edits — using a 25-foot jib and Ronin camera mount.

Becca Deterding provided the choreography, with dancers from Hundreds Unit Dance and Freeflow Parkour Academy. Killer Tracks provided the music bed, and the production was mostly fueled by coffee and gratitude.

The spot ran during the Oscars in Sacramento.

CREDITS

Tegna’s KXTV Sacramento

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