Scientology

'South Park' Tries Some Drive-By Marketing for Season 20

by Paige Albiniak  |  09.28.2016

Entering its 20th season, South Park is just as good at parodying pop culture as ever.

That’s why to promote this landmark premiere, Comedy Central took its marketing almost one step too far. 

The network ran mobile billboards around some key locations in the U.S., featuring South Park characters in relevant scenes. Several of those locations were less than thrilled to see the trucks in their neighborhoods, namely The White House and the Lincoln Memorial in Washington, D.C., and the Church of Scientology in Los Angeles, all of whom asked for the trucks to be removed.

“We knew it was risky,” Walter Levitt, chief marketing officer for Comedy Central told The Hollywood Reporter. “We knew some locations might not be pleased to have us out there, but we thought this was a perfect way to celebrate everything the series has covered in its 19 seasons.” 

Each of the billboards harked back to an episode that directly involved each of these locations. 

In the case of the White House, the scene featured President and First Lady Barack and Michelle Obama, drawn South Park-style. 

The truck in front of the Church of Scientology (above) included a scene from one of the show’s most infamous episodes, 2005’s “Trapped in the Closet,” which mocked both the church and one of its most famous members, Tom Cruise.

All of the billboards included the tagline: “We’ve been there.” 

Here’s a full list of locations:

Colorado: South Park and Casa Bonita

Salt Lake City: Mormon Church Headquarters

Washington, D.C.: The White House, the Lincoln Memorial and the U.S. Capitol

Silicon Valley: Facebook Headquarters

New York: Trump Tower and Hillary Clinton’s N.Y. headquarters

Los Angeles: Church of Scientology, Whole Foods, Hooters, PF Changs, KFC

Buffalo: Canadian Border

READ MORE: The Hollywood Reporter

← Back

New from Daily Brief

Miss Piggy Stars in Christmas Campaign for Freeform
Network’s also bring back its “Pop-Up Santa” gift-giving initiative.
FXX ‘Man Seeking Woman’ Goes on an Adventure
Season 3 of Jay Baruchel comedy premieres Jan. 4.
Fox Executives Will Address Press at Winter TCA
Amazon also decides to make appearance, setting luncheon panel on "Sneaky Pete."
‘The Walking Dead’ Game Promo Debuts at Game Awards
Two-episode premiere debuts Dec. 20.
2016 Game Awards Showcases Latest Trailers
The Game Awards 2016, held Thursday night at LA Live, gave fans world-exclusive reveals of trailers for highly-anticipated video games.
HOT SPOT: Esquire's 'Wrench Against the Machine'
One custom bad-ass motorcycle is far more than the sum of its parts.
Dec 7
PromaxGAMES Holiday Launch Event
Dec 13
NYC PromaxBDA Holiday Party 2016
Dec 15
LA PromaxBDA Holiday Party 2016
Mar 13, 2017
PromaxBDA Europe Conference 2017
Mar 14, 2017
PromaxBDA Europe Awards 2017
Jun 5, 2017
The Conference 2017
CharlieCo Advertisement Stephen Arnold Music Advertisement