‘SNL’ Returns to 8-Year Premiere High with Alec Baldwin as Donald Trump

by Paige Albiniak  |  10.02.2016

The presidential election is proving fruitful for NBC’s Saturday Night Live, which opened its 42nd season on Saturday night with Alec Baldwin’s first guest appearance as Republican presidential nominee Donald Trump.

The Saturday night variety show scored its biggest premiere rating in eight years, according to Nielsen Media Research, hitting a 5.8 rating/15 share live plus same day household rating in the overnights. That’s 29% higher than its season opener one year ago. 

Among adults 18-49, SNL averaged a 2.7 rating/14 share, a 35% increase from last year, and the show’s highest score in the demo since Sept. 13, 2013.

The premiere had great timing, coming just five days after the first presidential debate, which made news all week. Baldwin jutted forth his lower lip for a spot-on impression of The Donald while Emmy-winner McKinnon donned a red suit for her now-famous Hillary impersonation. Larry David also returned to appear as Democratic presidential candidate Bernie Sanders, who gave Clinton a run for her money in the Democratic primaries.

SNL tends to over-perform in election years. Eight years ago, SNL’s premiere was hosted by Josh Brolin and featured Tina Fey taking on Republican vice presidential nominee Sarah Palin in person. That season premiere averaged a 7.5 household rating in the overnight metered markets.

← Back

New from Daily Brief

HOT SPOT: Cine Sony
Buenos Aires, Argentina-based 2Veinte creates a new world in miniature for Cine Sony.
Lady Mary Definitely Not on her Best Behavior in TNT’s ‘Good Behavior’
Producers and show creators offered behind-the-scenes look at TNT’s new drama at NYTVF.
Stephen Colbert Prepares to Go Live on Showtime on Election Night
Asks the valid question: "Who's going to clean up this sh*t?"
Fox to Premiere New Comedy 'The Mick' on January 1
Will follow NFL double-header on New Year's Day.
‘Skylanders Academy’ Brings Video Game Warriors to Netflix
Project marks Activision Blizzard Studio’s first in-house production.
‘Red Dead Redemption 2’ Trailer Points to a Prequel
Clues indicate the story may take place in a pre-1890 era.
Oct 28
Creative Entrepreneurs
Nov 3
PromaxBDA UK Conference & Awards 2016
Nov 9
2016 Latin America Awards & Industry Symposium
Dec 13
NYC PromaxBDA Holiday Party 2016
Dec 15
LA PromaxBDA Holiday Party 2016
Mar 13, 2017
PromaxBDA Europe Conference 2017
Power Your Career Advertisement NAMLE Advertisement ProMaxBanner_300x250 Advertisement