Sky Italy’s Promo Unleashes the Passion of Soccer

by Cate Lecuyer  |  10.03.2016

A spot by Sky Italy uses the power of storytelling and passion to promote the start of the 2016/17 football (soccer) season.

The video follows ex-players in different situations, showing how they’re all linked by their love for the sport. Sports commentator and theater actor Federico Buffa narrates a storyline that shows how soccer continues to shape the lives of the ex-players and others involved in the game, not just at the stadium but at home, in restaurants, with their kids, when working out and in small moments throughout the day, remaining a way of life.  

Featured in the promo are Gianluca Vialli, Alessandro Del Piero (World Champion 2006), Daniele Adani, Giancarlo Marocchi, Massimo Ambrosini, Luca Marchegiani, Massimo Mauro, Beppe Bergomi (World Champion 1982), Paolo Di Canio and Alessandro Costacurta.

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