Sky Italy’s Promo Unleashes the Passion of Soccer

by Cate Lecuyer  |  10.03.2016

A spot by Sky Italy uses the power of storytelling and passion to promote the start of the 2016/17 football (soccer) season.

The video follows ex-players in different situations, showing how they’re all linked by their love for the sport. Sports commentator and theater actor Federico Buffa narrates a storyline that shows how soccer continues to shape the lives of the ex-players and others involved in the game, not just at the stadium but at home, in restaurants, with their kids, when working out and in small moments throughout the day, remaining a way of life.  

Featured in the promo are Gianluca Vialli, Alessandro Del Piero (World Champion 2006), Daniele Adani, Giancarlo Marocchi, Massimo Ambrosini, Luca Marchegiani, Massimo Mauro, Beppe Bergomi (World Champion 1982), Paolo Di Canio and Alessandro Costacurta.

← Back

New from Daily Brief

Brett Ratner Comes on Board PromaxBDA: The Conference 2017 as Keynote Speaker
Joins previously announced keynote speakers, including Justin Simien, creator of Netflix’s "Dear White People"; The Black List’s Franklin Leonard; "Master of None"’s Lena Waithe; Viceland President and GM Guy Slattery; E!’s and Esquire President Adam Stotsky and many more.
‘Claws’ Brings New Meaning to a Trip to the Nail Salon
“Who do you think we are? Some multi-ethnic steel magnolia trash from Palmetto?”
‘Sunday Night with Megyn Kelly’ Promises ‘Sharp, Strong Journalism’
NBC debuted first promo for host’s news magazine show premiering in June.
HOT SPOT: IFC Raps
With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Life Moves on Without Rayna James on CMT’s ‘Nashville’
Connie Britton may be gone, but all the drama is not.
First Look at Epix’s ‘Get Shorty’
Dark comedy is reimagined with Chris O’Dowd and Ray Romano.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
FG|PG Advertisement Power Your Career Advertisement