Donald-buckley-cube

Showtime Promotes Marketing Exec Donald Buckley to CMO

by Cate Lecuyer Marian  |  04.10.2017

Showtime has promoted Donald Buckley to chief marketing officer.

Buckley, who previously served as executive vice president, program marketing and digital services, will continue to oversee the network’s marketing, creative advertising and digital media divisions. The role includes consumer marketing, promotions, media and the day-to-day operations for the network’s digital platform marketing, broadband, mobile, emerging platform initiatives and multiplatform content.

“Don’s leadership and steady hand have been indispensable to the growth of Showtime during this period of dramatic change in every aspect of our business,” Showtime President and CEO David Nevins said in a statement. “As both a creative innovator and as a strategist, he has driven our marketing to cut through the clutter in this competitive environment.”

Buckley worked for more than 20 years at Warner Bros., founded its digital marketing department, and was also a co-founder of Warner Bros. Online, now known as Warner Bros. Advanced Digital Services.

Until 2008, Buckley served as Warner Bros.' senior vice president, interactive marketing and was previously its vice president, theatrical marketing and headed the company's New York offices.

Before joining Showtime  in 2011, Buckley launched the integrated, interactive marketing company THA.i, with clients that included IMAX, Focus Features, CBS Films, Warner Bros. and Universal Studios, among others. He was a partner at the company, as well as its president.

Buckley is based out of the company's New York headquarters.

← Back

New from Daily Brief

Brett Ratner Comes on Board PromaxBDA: The Conference 2017 as Keynote Speaker
Joins previously announced keynote speakers, including Justin Simien, creator of Netflix’s "Dear White People"; The Black List’s Franklin Leonard; "Master of None"’s Lena Waithe; Viceland President and GM Guy Slattery; E!’s and Esquire President Adam Stotsky and many more.
‘Claws’ Brings New Meaning to a Trip to the Nail Salon
“Who do you think we are? Some multi-ethnic steel magnolia trash from Palmetto?”
‘Sunday Night with Megyn Kelly’ Promises ‘Sharp, Strong Journalism’
NBC debuted first promo for host’s news magazine show premiering in June.
HOT SPOT: IFC Raps
With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Life Moves on Without Rayna James on CMT’s ‘Nashville’
Connie Britton may be gone, but all the drama is not.
First Look at Epix’s ‘Get Shorty’
Dark comedy is reimagined with Chris O’Dowd and Ray Romano.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
FG|PG Advertisement Power Your Career Advertisement