Promaxbda-europe-awards-2017-finalists  large

RAI, DutchToast Named Grand Prix Winners at 2017 PromaxBDA Europe Awards

by Max Follmer  |  03.14.2017

AMSTERDAM — Teams from Italy and The Netherlands took home top honors Tuesday night at the PromaxBDA Europe Awards 2017, with Italy’s RAI and Amsterdam-based DutchToast winning the prestigious Grand Prix Awards. RAI was named marketing team of the year, while DutchToast was named out-of-house agency of the year.

Other companies winning multiple gold awards Tuesday include France 3, BBC Worldwide, AMC Networks International, and the Walt Disney Company.

The annual awards honor outstanding achievement in entertainment marketing and design created for European audiences. Gold, silver and bronze prizes are awarded in categories ranging from funniest promo to outstanding set design.

Matteo Di Pietro of AXN Italy won the association’s prestigious Best New Talent award, recognizing a producer or marketer with less than two years’ experience who is already creating outstanding work.

British actor and comedian Jeff Leach returned for his fourth time as host of the ceremony, which was held at the historic Beurs van Berlage in the heart of Amsterdam.

Finalists were determined after an initial round of online judging by experts from across Europe. A select jury composed of industry experts then met in London, Paris, Munich, Milan and Amsterdam to select Tuesday’s winners.

The ceremony served as the final event of the PromaxBDA Europe Conference 2017. The annual gathering brings together entertainment marketing and design professionals working at broadcasters and agencies in more than 30 European countries.

View the full winners’ list of the 2017 PromaxBDA Europe Awards.

← Back

New from Daily Brief

HOT SPOT: IFC Raps
With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Life Moves on Without Rayna James on CMT’s ‘Nashville’
Connie Britton may be gone, but all the drama is not.
First Look at Epix’s ‘Get Shorty’
Dark comedy is reimagined with Chris O’Dowd and Ray Romano.
Viceland’s Guy Slattery on Marketing to Millennials
Co-president and GM explains channel’s strategy of hyper-real original content and authentic marketing.
HBO Renews 'Veep,' 'Silicon Valley'
Sunday night comedies will head into seasons seven and five, respectively, and return in 2018.
Freeform Names Tricia Melton Senior VP Marketing, Creative and Brand
Melton will spearhead creative vision and strategic execution of all marketing across linear and digital platforms.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
FG|PG Advertisement Power Your Career Advertisement