Promo-mojo-nat-geo-genius

Promo Mojo: Nat Geo's 'Genius' Rises to Top on Eve of Premiere

by Brief Staff  |  04.26.2017

Daily Brief by PromaxBDA has partnered with B&C and attention analytics company iSpot.tv on the weekly Promo Mojo chart, offering data showing the top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through April 23.

On the strength of 229.7 million TV ad impressions for promos leading up to its premiere last night, National Geographic’s Genius is number one, moving up from third place and 145.9 million TV ad impression last week. The latest promo for the “global event series” about Albert Einstein name-checks its high-powered executive producers, Brian Grazer and Ron Howard, and their Oscar-winning project about another smart guy -- A Beautiful Mind.

Meanwhile, HGTV's Flip or Flop Vegas and FX's Fargo make repeat appearances in our ranking while new entrants NBC's Great News, from Tina Fey and Robert Carlock, and Discovery's Deadliest Catch take, respectively, third and fifth place.

1) Genius, National Geographic

Genius, National Geographic

Impressions: 229,652,053

Imp. Types: National 91%, Local 5%, VOD/OTT 4%

Avg. View Rate: 90.91%

In-network Value: $1,759,513

Out-of-network Est. Spend: $1,359,252

2) Fargo, FX Network

Fargo, FX Network

Impressions: 183,519,158

Imp. Types: National 85%, Local 12%, VOD/OTT 3%

Avg. View Rate: 93.53%

In-network Value: $1,842,567.73

Out-of-network Est. Spend: $470,241

3) Great News, NBC

Great News, NBC

Impressions: 134,720,807

Imp. Types: National 86%, Local 10%, VOD/OTT 4%

Avg. View Rate: 87.83%

In-network Value: $2,546,835

Out-of-network Est. Spend: $794,631

4) Flip or Flop Vegas, HGTV

Flip or Flop Vegas, HGTV

Impressions: 120,235,526

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

Avg. View Rate: 91.55%

In-network Value: $1,145,582

Out-of-network Est. Spend: $72,549

5) Deadliest Catch, Discovery Channel

Deadliest Catch, Discovery Channel

Impressions: 115,469,373

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

Avg. View Rate: 90.02%

In-network Value: $1,156,471

Out-of-network Est. Spend: $198,293

Data provided by iSpot.tv, Real-time Advertising Metrics

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

Avg. View Rate - The average view rate across all views of a promo. The average view rate is only calculated on impressions that are viewed from the beginning of the promo.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

National: 3 Day Time-shifted - A national promo which was viewed on delay, via DVR or on demand up to 3-days after the original broadcast.

National: 4-7 Day Time-shifted - A national promo which was viewed via DVR between 4 & 7 days after the original broadcast.

National: 8+ Day Time-shifted - A national promo which was viewed via DVR 8 days or more after the original broadcast.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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