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Promo Mojo: MTV's '2017 Movie & TV Awards' Grabs Nearly 240 Million Ad Impressions

by Brief Staff  |  05.10.2017

Daily Brief by PromaxBDA has partnered with B&C and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through May 7.

On the strength of 237.8 million TV ad impressions for promos leading up to the big show, the 2017 MTV Movie & TV Awards makes its debut in our ranking at number one. Our previous chart-topper, National Geographic’s Genius, slips to third place, while HGTV’s Flip or Flop Vegas holds steady at number two.

Rounding out our chart are two new entrants: TNT’s crime drama Animal Kingdom, returning for its second season on May 30, and Beat Shazam, Fox’s name-that-tune game show hosted by Jamie Foxx that premieres May 25.

1) 2017 MTV Movie & TV Awards, MTV

2017 MTV Movie & TV Awards, MTV

Impressions: 237,804,324

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

Avg. View Rate: 93.76%

In-network Value: $2,433,501

Out-of-network Est. Spend: $820,734

2) Flip or Flop Vegas, HGTV

Flip or Flop Vegas, HGTV

Impressions: 144,907,083

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

Avg. View Rate: 92.31%

In-network Value: $1,406,964

Out-of-network Est. Spend: $73,514

3) Genius, National Geographic

Genius, National Geographic

Impressions: 119,857,613

Imp. Types: National 82%, Local 9%, VOD/OTT 9%

Avg. View Rate: 90.47%

In-network Value: $969,469

Out-of-network Est. Spend: $256,784

4) Beat Shazam, FOX

Beat Shazam, FOX

Impressions: 116,881,520

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

Avg. View Rate: 94.20%

In-network Value: $2,184,904

Out-of-network Est. Spend: $539,622

5) Animal Kingdom, TNT

Animal Kingdom, TNT

Impressions: 116,233,774

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

Avg. View Rate: 93.76%

In-network Value: $1,583,073

Out-of-network Est. Spend: $93,443

Data provided by iSpot.tv, Real-time Advertising Metrics

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

Avg. View Rate - The average view rate across all views of a promo. The average view rate is only calculated on impressions that are viewed from the beginning of the promo.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

National: 3 Day Time-shifted - A national promo which was viewed on delay, via DVR or on demand up to 3-days after the original broadcast.

National: 4-7 Day Time-shifted - A national promo which was viewed via DVR between 4 & 7 days after the original broadcast.

National: 8+ Day Time-shifted - A national promo which was viewed via DVR 8 days or more after the original broadcast.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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