Daily Brief by PromaxBDA has partnered with B&C and iSpot.tv to bring you a weekly chart we call Promo Mojo, offering data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the 7-day period through Nov. 27.
After three weeks at the top of the chart, Nat Geo’s mini-series Mars drops to second place, deposed by Fox’s Star, the musical drama starring Queen Latifah that’s set to premiere Dec. 14. Promos for Star racked up just over a quarter billion TV ad impressions in the seven days measured.
TBS’ People of Earth and TLC’s Sister Wives make return appearances to the top 5 and are joined by new entrantIncorporated, Syfy’s buzzy dystopian drama that boasts Matt Damon and Ben Affleck among its executive producers.
1) Star, Fox
Imp. Types: National 74%, Local 23%, VOD/OTT 3%
Avg. View Rate: 88.51%
In-network Value: $6,397,177
Out-of-network Est. Spend: $753,218
2) Mars, National Geographic Channel
Imp. Types: National 73%, Local 16%, VOD/OTT 11%
Avg. View Rate: 88.95%
In-network Value: $1,253,453
Out-of-network Est. Spend: $222,670
3) Sister Wives, TLC Channel
Imp. Types: National 85%, Local 13%, VOD/OTT 2%
Avg. View Rate: 73.94%
In-network Value: $851,608
Out-of-network Est. Spend: $396,919
4) Incorporated, Syfy
Imp. Types: National 85%, Local 8%, VOD/OTT 7%
Avg. View Rate: 90.45%
In-network Value: $1,328,601
Out-of-network Est. Spend: $168,476
5) People of Earth, TBS
Imp. Types: National 70%, Local 15%, VOD/OTT 15%
Avg. View Rate: 96.36%
In-network Value: $956,599
Out-of-network Est. Spend: $0
Data provided by iSpot.tv, Real-time Advertising Metrics
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
Avg. View Rate - The average view rate across all views of a promo. The average view rate is only calculated on impressions that are viewed from the beginning of the promo.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
National: 3 Day Time-shifted - A national promo which was viewed on delay, via DVR or on demand up to 3-days after the original broadcast.
National: 4-7 Day Time-shifted - A national promo which was viewed via DVR between 4 & 7 days after the original broadcast.
National: 8+ Day Time-shifted - A national promo which was viewed via DVR 8 days or more after the original broadcast.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).