Daily Brief by PromaxBDA has partnered with B&C and attention analytics company iSpot.tv on the weekly Promo Mojo chart, offering data showing the top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through March 5.
On the strength of 226.2 million TV ad impressions for promos leading up to its series premiere, ABC’s Time After Time takes the week’s top spot. The Kevin Williamson-developed drama is based on a 1979 sci-fi novel by Karl Alexander that was made into a movie of the same name that also came out that year.
The rest of our ranking is equally divided between broadcast and cable shows, with FX’s star-studded Feud: Bette and Joan in second place, and Making History, from sister network Fox, in fourth. Meanwhile, NBCUniversal siblings E! and NBC take the third and fifth spots with, respectively, The Arrangement and Shades of Blue.
1) Time After Time, ABC
Imp. Types: National 80%, Local 17%, VOD/OTT 3%
Avg. View Rate: 87.56%
In-network Value: $5,557,758
Out-of-network Est. Spend: $1,546,728
2) Feud, FX Network
Imp. Types: National 90%, Local 8%, VOD/OTT 2%
Avg. View Rate: 83.55%
In-network Value: $2,531,241
Out-of-network Est. Spend: $497,370
3) The Arrangement, Entertainment Network E!
Imp. Types: National 93%, Local 4%, VOD/OTT 3%
Avg. View Rate: 88.76%
In-network Value: $2,578,271
Out-of-network Est. Spend: $953,149
4) Making History, FOX
Imp. Types: National 79%, Local 17%, VOD/OTT 4%
Avg. View Rate: 91.65%
In-network Value: $1,747,422
Out-of-network Est. Spend: $1,195,217
5) Shades of Blue, NBC
Imp. Types: National 89%, Local 7%, VOD/OTT 4%
Avg. View Rate: 80.11%
In-network Value: $2,090,446
Out-of-network Est. Spend: $1,027,771
Data provided by iSpot.tv, Real-time Advertising Metrics
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
Avg. View Rate - The average view rate across all views of a promo. The average view rate is only calculated on impressions that are viewed from the beginning of the promo.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
National: 3 Day Time-shifted - A national promo which was viewed on delay, via DVR or on demand up to 3-days after the original broadcast.
National: 4-7 Day Time-shifted - A national promo which was viewed via DVR between 4 & 7 days after the original broadcast.
National: 8+ Day Time-shifted - A national promo which was viewed via DVR 8 days or more after the original broadcast.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).