Powfactor

‘Powerpuff Girls,' Amy Poehler Partner to Empower Young Women

by Cate Lecuyer  |  09.19.2016

Cartoon Network teamed up with Amy Poehler’s organization Smart Girls to unveil “Powfactor,” a Powerpuff Girls global campaign that focuses on empowering young women.

The campaign launched Monday across Cartoon Network platforms with a special music video featuring The Powerpuff Girls calling out their “special ingredient”—or Powfactor—and showing how individual traits help positively impact the world around them.

“Just like Blossom, Bubbles and Buttercup, kids have a special ingredient which makes them heroes,” said Jill King, Cartoon Network senior vice president, marketing and partnerships.

The network also partnered with Amy Poehler’s Smart Girls amysmartgirls.com, which will host an original mini docu-series, featuring three episodes that showcase the ways people use their special ingredients to create, teach and inspire those around them.

Beginning with Christina Li, the episodes will also appear on Facebook and Youtube.

An episode with Isadora Jones will premiere Monday, September 26, followed by one with Roots and Rhythms on Monday, October 3.

“Powfactor demonstrates the power that all smart girls (and guys) have when they embrace their individuality to make a difference in their community,” said Meredith Walker, Smart Girls co-founder

The campaign will continue to grow throughout October, as Cartoon Network encourages kids to express their “powfactor” via the CN Sayin’ app, and with a special full week of power-packed premieres that started Monday, September 19. The rebooted Powerpuff Girls airs Thursdays at 5:30 p.m.

RELATED: Fans Powerpuff Themselves onto T-Shirts, Tote Bags at Cartoon Network’s Comic-Con Booth

← Back

New from Daily Brief

HOT SPOT: Lifetime's Chilling Spot for 'Menendez: Blood Brothers'
Agency The Shop times music perfectly to the drama to promote retelling of infamous murders.
Take Five: Warm-Up Comic and 'Life of Dad' Entrepreneur Tom Riles
Riles talks warming up "Ellen Show" audiences, the #CheerioChallenge and Father's Day.
Brett Ratner Comes on Board PromaxBDA: The Conference 2017 as Keynote Speaker
Joins previously announced keynote speakers, including Justin Simien, creator of Netflix’s "Dear White People"; The Black List’s Franklin Leonard; "Master of None"’s Lena Waithe; Viceland President and GM Guy Slattery; E!’s and Esquire President Adam Stotsky and many more.
‘Claws’ Brings New Meaning to a Trip to the Nail Salon
“Who do you think we are? Some multi-ethnic steel magnolia trash from Palmetto?”
‘Sunday Night with Megyn Kelly’ Promises ‘Sharp, Strong Journalism’
NBC debuted first promo for host’s news magazine show premiering in June.
HOT SPOT: IFC Raps
With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
SAM Guitar Giveaway PMX17 Advertisement Power Your Career Advertisement