Strut-cast-575

Oxygen Developing Three New Series Focused on Millennials

by Devon Thomas  |  11.17.2016

The Oxygen network has put three new series into development, all of which are inspired by the social and digital age, targeting a millennial audience, Variety reports.

The NBCUniversal cable channel is developing the unscripted series “Social Girls,” which follows some of the most influential media mavens; “Review Rage,” a comedic reenactment of online reviews; and “Love to Hate,” which will showcase how in the social media age a celebrities’ fall from grace can irreversibly damaging.

“These projects tap into the various ways that our young, savvy, multicultural female audience interacts with social media. We hope to shed a fun and positive light on how this generation flourishes in the digital age,” said Cori Abraham, senior vice president of development and international Oxygen Media to Variety.

“Social Girls” centers around a new wave of influential social media millennials with millions of followers. Cameras follow “selfie queens” and their followers, who redefine what it means to be “insta-successful.” Eastern and Monami Entertainment are behind the series.

“Review Rage” is a comedic series that gives businesses and online reviewers the chance to vent through hilarious reenactments of both sides of the story. The show, which appears to be inspired by the Yelp app, will follow everything from bad manicures to awkward waxing appointments. Wilshire Studios is producing along with Diana Nguyen and Maris Berzins serving as executive producers for New Birch Productions and Aaron Kaplan and Sean Perrone for Kaplan Perrone.

“Love to Hate” is set in the fast-paced world of celebrity culture. Inspired by celebs like Justin Bieber, Lindsay Lohan and Amanda Bynes, the hourlong anthology series will profile public figures who have survived public disasters. The show hails from A. Smith and Co. Dox with Arthur Smith, Frank Sinton and Christmas Rini serving as executive producers.

READ MORE: Variety

← Back

New from Daily Brief

Promo Mojo: FX's 'Fargo' Leads Week With 107.5 Ad Impressions
ID's investigation of the Casey Anthony murder case comes in second.
NBCSN Concludes Women's History Month With 'Tomboy'
Multi-platform documentary aired throughout March and premieres on NBC Sports Network on Thursday night.
HOT SPOT: TNT Highlights What's Coming This Summer
And we can't decide which we want more: the pie or the nails.
Discovery Turns Its Focus to Digital
“As we continue to pivot from a company that is about channels to a company that is about IP, we have to figure out how to create IP that can be on every single mobile device,”says CEO David Zaslav.
CMO Angela Courtin to Exit Fox
Leaving after a year and a half in what’s said to be an amicable departure.
‘Iron Chef’ Returns to Food Network
The culinary reboot premieres in April.
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Superestudio Advertisement Gamespot Advertisement