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Niels Schuurmans Named Marketing Chief for Paramount Network, CMT, TV Land

by Devon Thomas  |  03.03.2017

Niels Schuurmans has been named to the newly created position of chief marketing officer for Paramount Network, TV Land, and CMT. The announcement was made Friday by Kevin Kay, president of Spike TV, TV Land, and CMT to whom he will report, and will begin immediately.

In his new role as CMO, Schuurmans will oversee marketing and creative for Spike, which he will assist in the channel’s rebrand as Paramount Network, along with overseeing all cross-network marketing initiatives for Spike, TV Land, and CMT, working closely with the individual networks’ respective marketing teams.

Schuurmans played a key role in Spike TV’s launch as “The First Network For Men” in 2003 as executive vice president, consumer marketing and executive creative director, a title he held for 11 years.

“I am so thrilled to welcome Niels back home to Spike – and to two new destinations for him, TV Land and CMT,” said Kay in a statement. “Niels is a marketing visionary with a keen sense of brand building through innovation and creativity. With a successful track-record of creating and developing new brand identities at Viacom, he will play a vital role in the evolution of Paramount Network, along with working to grow and evolve TV Land and CMT.”

Most recently, Schuurmans served as chief creative officer/executive vice president, creative and branded content, for Viacom Velocity where he was responsible for the overall ideation, development and execution of branded and partner integrated marketing creative content across all the Viacom brands and platforms (including MTV, VH1, Comedy Central, Spike, CMT, Logo, and TV Land).

Schuurmans launched Viacom Velocity in January of 2014 with Velocity partner Dario Spina EVP Marketing.

A 25-year veteran of Viacom, Schuurmans began his career at Nickelodeon where lead the development and launch of classic Nickelodeon franchises like The Big Help, SlimeTime LIVE, U-Pick Live, SNICK and many others.

RELATED: Viacom to Regroup, Focus on Six Key Channels

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