NBC Sports, sports media company Whistle Sports and media agency Maxus are pushing for the institution of the three-day weekend in a lighthearted effort to promote Thursday Night Football on NBC at 8 p.m. ET.
The one-minute-and-a-half clip encourages viewers to sign a petition to make the legal start of the weekend Thursday night on November 17, 8 p.m. on NBC.
“Our demands are simple. We, the people, the football fans, the hard working people of the United States deserve better. To be precise, what we deserve is a longer weekend and one that starts at the same time as Thursday night kick off,” states the petition page on Change.org, according to The Drum. The petition will be delivered to the President of the United States, the US Department of Labor and the US Supreme Court.
The list of celebrities and athletes include: Dude Perfect, Justin Tuck, Damon “Snacks” Harrison, Buff Dudes, FamousLos32, Jay Mendoza, Indi Cowie, Legendary Shots, Firefly of the Harlem Globetrotters, Terron Beckham, Gold Feet Global, The Foot Doctor, Scooter Magruder, Callie Bundy and Alex Kraemer. They argue that “free time is at an all-time low,” and that everyone who watches football on Thursday night “worries about work the next day,” so we need the extra time for relaxation and to relieve stress.
“Is it too much to ask for one less day of labor, one more night of joy, just one more night of football?” ask the participants in the black and white PSA. “Stop showing up to work on Fridays, until it just becomes a thing.”
The campaign is being pushed to increase viewership to the new slate of “Thursday Night Football” games that will appear on the network for the first time starting November 17.
READ MORE: The Drum