New Mom Swaps Screaming Baby for Angelic One for LMN

by Devon Thomas  |  11.09.2016

New York-based creative production company DECON and its directing team JEAN helped recently rebranded LMN turn a scene with a mother bonding with her newborn into a comedic moment in a spot called “Hospital.”

RELATED: Brand/Rebrand: LMN

The spot features a new mother being handed a newborn baby by a nurse, but as the infant delivers ear-piercing wails that shatter any magical moment that she’d envisioned, she ends up swapping the baby for a quieter one in the neighboring bassinet.

The spot concludes, “Leave the crazy to us.”

← Back

New from Daily Brief

Brand/Rebrand: TNT
Device featuring circular lens inserts TNT’s branding right into the content.
Creative Review: The Collective @ LAIR
Director-driven studio has mastered the fine art of the co-branded spot.
HOT SPOT: IFC Integrates Geico Into 'Portlandia'
Not all TV production calls for sound effects, as this branded spot suggests.
Cast of SyFy's ‘The Magicians’ Reveals Big Magic Behind Season Two
At the ‘Hall of Magic’ in New York City, cast and crew talked about expanding the fan base and what’s in store for season two.
HBO’s ‘Last Week Tonight’ Season 4 Promo Channels ‘Game of Thrones,’ ‘Silicon Valley’
Late night host returns for fourth season on Feb. 12.
SyFy’s ‘The Magicians’ Bring More Magic, Have More Problems In Season 2
Fantasy series returns Jan. 25.
Feb 24
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Mar 14
PromaxBDA Europe Awards 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Superstudio Advertisement FOX Advertisement