New Mom Swaps Screaming Baby for Angelic One for LMN

by Devon Thomas  |  11.09.2016

New York-based creative production company DECON and its directing team JEAN helped recently rebranded LMN turn a scene with a mother bonding with her newborn into a comedic moment in a spot called “Hospital.”

RELATED: Brand/Rebrand: LMN

The spot features a new mother being handed a newborn baby by a nurse, but as the infant delivers ear-piercing wails that shatter any magical moment that she’d envisioned, she ends up swapping the baby for a quieter one in the neighboring bassinet.

The spot concludes, “Leave the crazy to us.”

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