New ‘Atlanta’ Promo Delivers a Double Take

by Cate Lecuyer  |  09.02.2016

A new promo for Atlanta, created, executive produced and starring Donald Glover (Community) uses a split screen to present different perspectives of the same scene, as well as juxtaposing scenes that showcase the tone of the show, if not the storyline.

The series revolves around two cousins making their way up through the Atlanta rap scene, whose opposing views on art, commerce, success and race make their quest anything but easy.

Marketing for the show has been eclectic and offbeat, like promos featuring backward walking, and 15-second vignettes that offer a peek into the lives of the characters on the show.

This latest trailer follows that same formula—if you can call it that—showing brief scenes from two different perspectives on a split screen, or using one screen to explain, elaborate or further move forward the action happening on the other.

Atlanta premieres September 6 on FX.


FX Drops 6 Promos for Atlanta

Time to Wake Up in ‘Atlanta’ Promo

Donald Glover’s New Series ‘Atlanta’ Takes a Different Direction

← Back

New from Daily Brief

HOT SPOT: Viasat History's 'Empire of the Tsars'
One jam-packed family portrait tells story of Russian royal dynasty.
People Who Subscribe to Streaming Services Watch Fewer Channels, Study Finds
Households with access to SVOD services such as Netflix watch an average of one less channel each month, according to Nielsen's quarterly Total Audience Report.
WE tv Releases Season 2 Trailer for ‘Growing Up Hip Hop’
Season 2 of “Growing Up Hip Hop” to debut Oct 13.
Disney Considering Twitter Bid
Twitter also exploring being sold, according to Bloomberg.
NBC's 'Sunday Night Football' Dominates in Season Kick-Off
CBS a solid second place while ABC, Fox lag behind.
Univision’s ‘El Gordo y La Flaca’ Promises to be Bigger Than Ever
"El Gordo y La Flaca” promo jokes that show’s hosts are “everywhere.”
Oct 28
Creative Entrepreneurs
Nov 3
PromaxBDA UK Conference & Awards 2016
Nov 9
2016 Latin America Awards & Industry Symposium
Mar 13, 2017
PromaxBDA Europe Conference 2017
Jun 5, 2017
The Conference 2017
Jun 19, 2017
Station Summit 2017
Designated Survivor ABC
Creative Entrepreneurs