Negan, King Ezekiel, Focus of ‘The Walking Dead’ Season 7 Key Art, Trailer

by Cate Lecuyer  |  09.22.2016

AMC dropped key art for season seven of The Walking Dead featuring newly introduced character
Negan (Jeffrey Dean Morgan), holding his barbed-wire-wrapped baseball bat Lucille.

The new tagline, “We’re just getting started,” appears in red next to his scary smile.

'The Walking Dead' season seven key art. (AMC)
‘The Walking Dead’ season seven key art. (AMC)

The official season seven trailer also shows more of King Ezekiel (Khary Payton), and his tiger, Shiva. Ezekiel rules over The Kingdom, whose soldiers captured Morgan and Carol in the season six finale. Meanwhile, the rest of the group is on their knees as Negan plays ‘eenie-meenie-miney-mo to decide who to kill. What none of the creative even attempts to reveal is who gets bludgeoned to death by Negan’s bat.

In season seven, the group is fractured and broken and oppressed, brutally convinced to live under his rule.

Part one of the 16-episode seventh season premieres Sunday, October 23 at 9 p.m., followed by part two in February, 2017.

RELATED: ‘Things Have Changed’ in ‘Walking Dead’ Trailer

‘The Walking Dead’ Sneak Peek Hints at Daryl’s Death

Mystery of Negan’s Victim Remains in ‘Walking Dead’ Season 7 Trailer

← Back

New from Daily Brief

Brand/Rebrand: Pogo
London-based Art&Graft gives Indian kids' channel bright, fun refresh.
HOT SPOT: KXTV Sacramento 'Bla Bla Land'
ABC10's "Morning Blend" team gamely took on this promo inspired by Oscar-winner "La La Land."
Nielsen Prepares to Reveal Total Content Ratings
New, long-awaited ratings metric will include all unduplicated video consumption across linear and digital platforms and devices.
ABC's 89th Annual Academy Awards Are Second Least-Viewed in History
Nearly 33 million tune in to awards show that ended with biggest mistake ever made on Oscar stage.
Big Chief Help Mercedes-Benz 'Steal The Show' in ABC Pre-Oscars Promo
Congratulatory spot premiered during ABC’s "On The Red Carpet" pre-show.
How Luna Became the Loudest Loud
Nutmeg Creative tells Luna Loud’s story, “Behind the Music”- style.
Mar 13
PromaxBDA Europe Conference 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Gamespot Advertisement Variety Advertisement