Abc-quantico

NBC's 'Sunday Night Football' Dominates in Season Kick-Off

by Paige Albiniak  |  09.26.2016

Much like Thursday, football beat all comers on Sunday night but was still down year to year. Several veterans returned but no new shows premiered.

In its first game of the season, NBC’s Sunday Night Football match-up between the Chicago Bears and the Dallas Cowboys earned a 6.8 rating/21 share among adults 18-49 with 18.62 million total viewers tuning in, according to Nielsen’s final national ratings. That’s down 8 percent compared to last year’s 7.4 in the demo. Overall, football is experiencing a downtrend so far this season.

RELATED: As Premiere Week Comes to a Close, Football Still Prevails

Still, that performance far outshone everything else on every other network.

CBS had second place all to itself with its football overrun leading into 60 Minutes at 8 p.m., which scored a 2.3/7 in the demo and 13.5 million viewers and the two-hour premiere of NCIS: Los Angeles, which averaged a 1.4/5 in the demo and 9.44 million viewers.

ABC and Fox both struggled.

Once Upon a Time, Quantico and Secrets and Lies all returned to ABC, with the network coming in fourth for the night among adults 18-49 and third among total viewers. Once Upon a Time at 8 p.m. averaged a 1.2/4 in the demo and 4 million viewers; Secrets and Lies at 9 p.m. scored a 1.0.3 in the demo and 4 million viewers; and Quantico, which saw one of its major characters beheaded in its second-season premiere, mostly held that lead-in with a 1.0/3 in the demo and 3.6 million viewers.

Fox aired its standard Sunday night animation block, which has added Son of Zorn to the mix. The best performer of the six-show block was The Simpsons at 8 p.m., which averaged a 1.6/5 in the demo and 3.7 million viewers.

Fox kicked off Sunday night at 7 p.m. with a repeat of Family Guy, which averaged a 1.1/4 and 2.95 million viewers. That was followed by Bob’s Burgers at 7:30 p.m., building on that lead-in to a 1.3/4 and 2.98 million viewers.

Son of Zorn dropped back at bit at 8:30 p.m. with a 1.2/4 in the demo and 2.82 million viewers. At 9 p.m., the season premiere of Family Guy scored Fox’s second-highest demo rating of the night with a 1.4/4 and 2.89 million viewers. Finally, Fox closed out the evening with Will Forte’s Last Man on Earth at 9:30 p.m., which averaged a 0.9/3 among adults 18-49 and 2.21 million viewers.

Overall, NBC led with a 5.6/17 for the night in the key demo and 15.41 million viewers. CBS came in second with an overall 2.6/9 average and nearly 13 million viewers. Fox was third in the demo but last in viewers at a 1.3/4 and 2.92 million viewers. ABC came in fourth with a 0.9/3 demo average and 3.6 million viewers.

READ MORE: Variety, The Hollywood Reporter, TVbytheNumbers

← Back

New from Daily Brief

Promo Mojo: FX's 'Fargo' Leads Week With 107.5 Ad Impressions
ID's investigation of the Casey Anthony murder case comes in second.
NBCSN Concludes Women's History Month With 'Tomboy'
Multi-platform documentary aired throughout March and premieres on NBC Sports Network on Thursday night.
HOT SPOT: TNT Highlights What's Coming This Summer
And we can't decide which we want more: the pie or the nails.
Discovery Turns Its Focus to Digital
“As we continue to pivot from a company that is about channels to a company that is about IP, we have to figure out how to create IP that can be on every single mobile device,”says CEO David Zaslav.
CMO Angela Courtin to Exit Fox
Leaving after a year and a half in what’s said to be an amicable departure.
‘Iron Chef’ Returns to Food Network
The culinary reboot premieres in April.
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Superestudio Advertisement Gamespot Advertisement