NBC Sports' Open for 2016 'Thursday Night Football'

by Brief Staff  |  11.10.2016

New York- and San Francisco-based content creation/production studio Bodega teamed up with editorial agency Northern Lights, design shop King and Country, creative production studio Mr. Wonderful and NBC Sports Group to produce an epic stadium entrance in the 2016 open for NBC’s Thursday Night Football.

Fred Gaudelli, executive producer of NBC’s Sunday Night Football and Thursday Night Football, and NBC Sports Group VP Creative Director/Director Tripp Dixon wanted something new and fresh for the open and knew Grammy-willing a cappella group Pentatonix embodied the right type of energy and talent.

In the above spot, Pentatonix performs its new TNF theme song, “Weekend Go,” inspired by their hit track, “Sing,” from their gold-selling album “Can’t Sleep Love.”

The show open, which launched on November 3, also features a number of top NFL stars as well as archival NFL Films game footage.

To maintain a high energy level and keep the piece fresh for viewers week after week, Creative Director/Editor David Gioiella focused on pacing.

“It was fun to dial in both the performers’ and players’ performances to the track,” Gioiella said in a statement. “I wanted to keep the intensity and excitement up throughout the piece so it’s fun to watch every time viewers tune in.”

The Thursday Night Football logo shield was turned into an 8x8’ foot physical structure based on initial concept illustration by Mr. Wonderful Creative Director Gary Keenan and featured almost 250 unique lighting elements that were programmed in time to the song.

“We enjoyed working with Bodega on this project,” said Dixon, also in a statement. “We shot in a practical, stylized tunnel on location in LA and teamed up with King and Country for the design component, helping us to blur the line between the real and digital worlds. The combination of these two highly collaborative production and design teams helped us create something exciting, youthful and fun for Thursday Night Football.”

CREDITS:

Client: NBC Sports

Executive Producer: Fred Gaudelli

Coordinating Producer: Rob Hyland

SVP Creative: Mark Levy

VP Creative Director/Director: Tripp Dixon

Senior Associate Director: Charlie Vanacore

Senior Associate Producer: Julie Schwartz

Senior Director On-Air Graphics: Wade Echer

Senior Project Manager: Kea Kelly Alcock

Production Company: Bodega

Executive Producers: Kristopher Walter, Mark Littman, David Gioiella

Executive Creative Director: Adam Reid

Line Producer: Cliff Schumacher

Director of Photography: Chuck Ozeas, Jordan McMonagle

Production Designer: Evan Rohde

Editorial: Northern Lights

Editor: David Gioiella

Executive Producer: Robin Hall

Producer: Jenny Figarola

Assistant Editor: Kieran Mulroy

Audio: SuperExploder

Sr. Mixer/Sound Designer: Ted Marcus

Sr. Producer: Meredith Nazzaro

Concept Design: Mr. Wonderful

Creative Director: Gary Keenan

Executive Producer: Damien Henderson

Art Director: Frank Farella

Design, 3D Animation, CG/VFX: King and Country

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