NBC Readies Promotional Blitz for ‘Thursday Night Football’

by Devon Thomas  |  11.14.2016

NBC is featuring the casts of popular shows such as Superstore, Law & Order: SVU and The Voice to drive viewership to a new slate of Thursday Night Football games that will appear on NBC starting this week.

NBC launches its Thursday Night Football package as new questions surface about the ability of NFL football broadcasts, the most-watched properties on TV, to keep their audience.

“This is a huge company priority,” Jenny Storms, chief marketing officer of NBC Sports, told Variety.

NBC is reportedly paying around $225 million to the NFL, a price similar to what CBS has paid, for a package of five Thursday-night NFL match ups. The network has been seeking around $560,000 for a 30-second ad in the games, Variety reports. For the past two seasons, CBS had sole rights to a package of eight games, which both networks will now split.

NBC Sports is making other kinds of outreach as well: It will aim to run ads and promos with digital and social-media partners, including AOL, Bleacher Report, EA Sports’ Madden, Facebook, Instagram, Snapchat, Spotify, Twitter, UrbanDaddy, Whistle Sports, Yahoo, and YouTube.

“We recognize that people are on the go or might be in different places,” said Storms. Thursday-night football promotions will also “make sure they message you that no matter where you are, you can watch it on the big screen or stream it live.”

The promos are expected to run across NBCU’s portfolio of media properties throughout the rest of 2016, Variety reports. TNF debuts on NBC this Thursday, November 17, with the Carolina Panthers taking on the New Orleans Saints.

READ MORE: Variety

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