Keynote Speakers Revealed for PromaxBDA: The Conference 2017

by Cate Lecuyer Marian  |  04.12.2017

Los Angeles Rams EVP of Football Operations and COO Kevin Demoff, Coca-Cola’s VP of Global Design James Sommerville, and The Black List founder Franklin Leonard are among the keynote speakers who will take the stage at PromaxBDA: The Conference 2017.

Also joining them June 5 - 8 at the J.W. Marriott Hotel in downtown Los Angeles are Peter Benedek, UTA co-founder and board member; CNN journalist Dylan Byers; “Six-Word Memoirs” creator Larry Smith; Mashable’s Chief Content Officer Gregory Gittrich and Chief Technology Officer Robyn Peterson and Dr. Stacy Smith, founder and director of the Media, Diversity, & Social Change Initiative at the Annenberg School for Communication and Journalism at the University of Southern California.

Additional speakers will be announced in the coming weeks.

“As audiences have increasingly become content creators, even marketers for the brands and properties they are passionate about, traditional marketing practices are no longer enough to get a message heard.” said Steve Kazanjian, president and CEO of PromaxBDA. “This year’s conference is all about building off the old and embracing the new—new technology, new ideas and new ways of connecting with audiences.”

More than 2,400 marketers and creatives from all levels of the entertainment industry will gather for The Conference 2017, which is equal parts education, inspiration, networking and celebration of excellence.

PromaxBDA is the leading global association for entertainment promotion, marketing and design professionals and represents more than 10,000 individuals and companies worldwide.

Register for PromaxBDA: The Conference 2017

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