Joss Whedon Assembles ‘Avengers,’ Other Celebrities, to Get Out the Vote

by Cate Lecuyer  |  09.21.2016

Joss Whedon called on the Avengers cast and other celebrities for a star-studded PSA to kick off his new super PAC, Save the Day, focused on encouraging people to get out and vote.

The director and writer turned to his newly-restored Twitter page to post the first of a series of short-form videos for the campaign. Titled “Important” it features 27 celebrities talking about the importance of heading to polls on November 8, and the consequences tied to the upcoming election.

The three-minute video includes Robert Downey Jr., Scarlet Johansson, Don Cheadle, Mark Ruffalo, Julianne Moore, Keegan-Michael Key, Yvette Nicole Brown, Leslie Odom Jr., Taran Killam, Clark Gregg, Bradley Whitford, Martin Sheen, Colbie Smulders, Neil Patrick Harris, and more.

While nobody mentions Donald Trump by name, it’s clear the stars are often talking about the Republican presidential candidate.

Cheadle warns against electing “a racist abusive coward who could permanently damage the fabric of our society,” while Sheen says, “We cannot pretend both sides are equally unfavorable,”—referring to a sentiment by Hillary Clinton supporters that the media has given “false equivalence” to both candidates. And Odom Jr. asks, “Do we want to give nuclear weapons to a man whose signature move is firing things?”

Whedon told BuzzFeed he is investing $1 million in Save the Day, which is described in the organization’s mission statement:

“We are a short-form production company dedicated to the idea that voting is a necessary and heroic act. That every voice in this wonderfully diverse nation should, and must, be heard. That the only thing that can save democracy is the act that defines it. We are committed to fighting the apathy, cynicism, and honest confusion that keeps citizens from using their vote. And to reminding an increasingly out-of-touch and compromised set of representatives that they are answerable to the people they were hired to serve.”

READ MORE: Variety

← Back

New from Daily Brief

Jeetendr Sehdev Designed 'The Kim Kardashian Principle' to Understand How People Rise to Fame
Author and celebrity branding expert discusses the power of shamelessness prior to PromaxBDA Europe keynote.
PromaxBDA Makes Key Changes to Awards Judging Process
Changes made to ensure award continues to be standard bearer for creative, marketing excellence.
HOT SPOT: A&E Debuts Fifth, Final Season of 'Bates Motel'
A/V Squad ups the creep factor and gives long look at guest star Rihanna.
2C Creative and Flip2C Announce ‘Find & Win’ Contest
Contest celebrates launch of 2C Creative's newly designed website -- a product of the Flip2C digital joint venture.
‘This Girl Can’’s Second Campaign Takes Inspiration From Maya Angelou Poem
“Phenomenal woman, that’s me.“
ABC Chief Marketing Officer Marla Provencio to Leave Network
Provencio oversaw launch and marketing of ABC's TGIT Thursday-night block, among many other accomplishments in her 35-plus years at network.
Mar 13
PromaxBDA Europe Conference 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Gamespot Advertisement Variety Advertisement