Vice, the media brand famously launched by Shane Smith, has made its name by appealing to millennials with its raw, authentic content.
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The above promo, created by Viewpoint Creative, for the brand’s new nightly news show, Vice News Tonight, emphasizes exactly that: “Journalism without the make-up. Truth without the talking heads.”
Vice News Tonight premieres Monday, Sept. 26 at 7:30 p.m. on HBO.