In this campaign for AMC’s UK channel, Horror, the viewer is put in the position of hunter, chasing down potential victims.
Instead of highlighting the blood and gore, the spot takes a page from Alfred Hitchcock’s playbook and instead focuses on the suspense.
Horror launched its Slasher season on April 7, airing See No Evil 2, Girlhouse, Prom Night and Sorority Row. Actress Jessie Jane Knowles stars in the spot, reflecting that all of the movies’ central character is an American high-schooler and usually a young woman.
Director/Creative: Dominic Jones
Creative Manager: Barry Durkin
Director of Photography: Ben Cornish
Production Manager: Giovanna Utichi
Lighting Director: Claudio Sardone
Sound Designer: Mark Duckett
1st AC: Jack Downes
2nd AC: Nick Merry
Colorist/Motion Graphics Designer: Steven Olver
GFX Designer: Annabel Landau
GFX Designer: Lisa Littlejohn
Hair and Make-Up Artist: Stine Wintlev