To introduce Gotham‘s latest villain, the Mad Hatter (Benedict Samuel), Fox created a promo with the look and feel of the pop-up style book we all know from childhood.
The pop-up promo premieres Monday in the latest episode of Gotham, and will run through the following two weeks to tie together the Hatter’s upcoming dramatic story arc.
Gotham airs on Fox on Mondays at 8 p.m. ET/PT.
CMO: Angela Courtin
SVP On-Air Promo: Scott Edwards
VP On-Air Drama: Aaron Goldman
VP/Creative Director: Julio Cabral
Editor: Ulmer Bicknell/ Ian Schiff
VFX company: Baked FX