HOT SPOT: Rick Ross Hosts His First MTV 'Woodies'

by Brief Staff  |  03.16.2017

The 2017 MTV Woodies, held every year at Austin’s South by Southwest, is about hearing and feeling new music. This year’s host, Rick Ross, performed at the Woodies as a young artist. His story is the show’s story.

To create the above spot, MTV filmed a moving portrait of Ross, and the stories he told between takes became the spot.

The 2017 MTV Woodies premiere live from Austin on Thursday, March 16 at 11/10c.

CREDITS

EVP, MTV Brand Creative & Marketing: Jacqueline Parkes

SVP, MTV Brand Creative: Kevin Vitale

Creative Directors: Thomas Berger & Justin Russell

Director: Jason Letkiewicz

EP: Joyeux Noel

Line Producer: Lisa Nussbaum

DP: Vadim Aynbinder

Editor: Brandon Boudreaux

Design: Studio Moross

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