The 2017 MTV Woodies, held every year at Austin’s South by Southwest, is about hearing and feeling new music. This year’s host, Rick Ross, performed at the Woodies as a young artist. His story is the show’s story.
To create the above spot, MTV filmed a moving portrait of Ross, and the stories he told between takes became the spot.
The 2017 MTV Woodies premiere live from Austin on Thursday, March 16 at 11/10c.
EVP, MTV Brand Creative & Marketing: Jacqueline Parkes
SVP, MTV Brand Creative: Kevin Vitale
Creative Directors: Thomas Berger & Justin Russell
Director: Jason Letkiewicz
EP: Joyeux Noel
Line Producer: Lisa Nussbaum
DP: Vadim Aynbinder
Editor: Brandon Boudreaux
Design: Studio Moross