HOT SPOT: NFL Network 'Fantasy & Friends'

by Brief Staff  |  11.30.2016

NFL Network’s new show, Fantasy & Friends, provides a fresh spin on the fantasy football genre by the incorporating hosts’ witty banter with their social media interaction.

To brand the new show, Charlie Company created a bold, playful package that mirrors the show’s youthful tone and its affinity for social media while granting NFL Network flexibility with its infographic style of communication. The project’s final delivery included an all-encompassing toolkit in the campaign’s palette of teal, red, black and white.

CREDITS

Network: NFL Network

Creative Director: Carlos Aguero

Art Director: Mario Vengoechea

Producer: Victoria Coleman

Agency: Charlie Company

Creative Directors: Chris Pagani/Ryan Riccio

Head of Production: Eric Badros

Producer: Joe Clary

Designers: Michael Tello, Ben Yonda, Hugo Codinach, Mark Feldman, Daniel Miller

Animators: Mark Feldman, Daniel Miller

Production Assistant: Hillary Handy

Sound Designer: Scot Lang

← Back

New from Daily Brief

HOT SPOT: IFC Raps
With help from creative agency Dutch Toast, IFC showcases its favorite rappers-turned-actors in all-day marathon.
Life Moves on Without Rayna James on CMT’s ‘Nashville’
Connie Britton may be gone, but all the drama is not.
First Look at Epix’s ‘Get Shorty’
Dark comedy is reimagined with Chris O’Dowd and Ray Romano.
Viceland’s Guy Slattery on Marketing to Millennials
Co-president and GM explains channel’s strategy of hyper-real original content and authentic marketing.
HBO Renews 'Veep,' 'Silicon Valley'
Sunday night comedies will head into seasons seven and five, respectively, and return in 2018.
Freeform Names Tricia Melton Senior VP Marketing, Creative and Brand
Melton will spearhead creative vision and strategic execution of all marketing across linear and digital platforms.
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
FG|PG Advertisement Power Your Career Advertisement