HOT SPOT: National Geographic Rebrand 'Anthem'

by Brief Staff  |  11.21.2016

National Geographic formally rolls out its global rebrand and new tagline, “Further,” packaged by New York-based Gretel, in the above spot, “Anthem.” 

RELATED: National Geographic Plans to Take Its Global Brand ‘Further’ Below, it shows off its upcoming line-up of shows. New York-based Ultrabland handled editing duties.

CREDITS

National Geographic

SVP Creative: Andy Baker

SVP Global Brand & Strategy: Emanuele Madeddu

VP Branding/Design: Mariano Barreiro

VP Design: Brian Everett

Writer/Creative Director:Tyler Korba

Project Manager: Maricruz Castillo-Merlo

Ultrabland

Producer: Corey Green

Editors: Scott Harrison, Victor Masnyj, Sara Soto

Assistant Editor: Lindsay Nordell

Graphics: Dimitri Luedemann

Sound Design/Mix: Tyler Swafford

Gretel: Package development/design

CREDITS

National Geographic

SVP Creative: Andy Baker

SVP Global Brand & Strategy: Emanuele Madeddu

VP Branding/Design: Mariano Barreiro

VP Design: Brian Everett

Writer/Creative Director: Tyler Korba

Project Manager: Maricruz Castillo-Merlo

Ultrabland

Producer: Corey Green

Editor: Victor Masnyj

Assistant Editor: Nadine Strohhaecker

Graphics: Dimitri Luedemann

Sound Design/Mix: Tyler Swafford

Gretel: Package development/design Song: The Score “Unstoppable”

← Back

New from Daily Brief

Promo Mojo: TBS' 'The Detour' Leads Week With 113 Million Impressions
CBS' "The Good Fight" comes in second, followed by the 89th Annual Academy Awards, hosted by Jimmy Kimmel.
Hugo Chávez llega a TNT Latinoamérica en 'El Comandante'
La producción de Sony Pictures Television adopta la controversia en torno al fallecido líder venezolano para contar una poderosa historia.
Hugo Chávez Comes to TNT Latin America in 'El Comandante'
Sony Pictures Television's production embraces controversy around Venezuela's late leader to tell powerful marketing story.
HOT SPOT: Nat Geo's 'Uncensored with Michael Ware'
yU+co's trailer creates the feeling of traveling the world with Ware.
Oxygen’s ‘Unprotected’ Puts a Hit Out On One Gated Community
Unscripted mob-themed series premieres April 11.
Keith Cox to be Named President of Paramount Network Development
Cox adds programming responsibilities for rebranded network to his role as president of development and programming for sister channel TV Land.
Feb 22
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
House Ad 1 Advertisement House Ad 4 Advertisement