HOT SPOT: National Geographic Rebrand 'Anthem'

by Brief Staff  |  11.21.2016

National Geographic formally rolls out its global rebrand and new tagline, “Further,” packaged by New York-based Gretel, in the above spot, “Anthem.” 

RELATED: National Geographic Plans to Take Its Global Brand ‘Further’ Below, it shows off its upcoming line-up of shows. New York-based Ultrabland handled editing duties.

CREDITS

National Geographic

SVP Creative: Andy Baker

SVP Global Brand & Strategy: Emanuele Madeddu

VP Branding/Design: Mariano Barreiro

VP Design: Brian Everett

Writer/Creative Director:Tyler Korba

Project Manager: Maricruz Castillo-Merlo

Ultrabland

Producer: Corey Green

Editors: Scott Harrison, Victor Masnyj, Sara Soto

Assistant Editor: Lindsay Nordell

Graphics: Dimitri Luedemann

Sound Design/Mix: Tyler Swafford

Gretel: Package development/design

CREDITS

National Geographic

SVP Creative: Andy Baker

SVP Global Brand & Strategy: Emanuele Madeddu

VP Branding/Design: Mariano Barreiro

VP Design: Brian Everett

Writer/Creative Director: Tyler Korba

Project Manager: Maricruz Castillo-Merlo

Ultrabland

Producer: Corey Green

Editor: Victor Masnyj

Assistant Editor: Nadine Strohhaecker

Graphics: Dimitri Luedemann

Sound Design/Mix: Tyler Swafford

Gretel: Package development/design Song: The Score “Unstoppable”

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