National Geographic collaborated with Amsterdam-based DutchToast to produce this fast-paced spot promoting the second half of freshman series Origins: Journey of Humankind.
Using a high-energy edit with quick cuts and epic music, this launch promo captures the basic themes of the show with an entirely different creative eye from previous spots. Show narrator Jason Silva takes us on a journey through the moments of origins that brought us to today’s modern society.
Origins: Journey of Humankind airs Mondays at 9/8 on National Geographic.
Network: National Geographic Channel
SVP/Group Creative Director: Andy Baker
Creative Director: Tyler Korba
VP Design: Brian Everett
Senior Writer/Producer: Sarah Murphy Lavoie
Project Manager: Kendrah Polk
Editing, Sound Design: DutchToast