HOT SPOT: Main Titles for Univision's 'El Chapo'

by Brief Staff  |  05.05.2017

For the main titles of Univision’s new drama El Chapo, Method Studios explored how media myths distorted the Mexican drug lord’s already out-sized persona.

The new series tells the story of Joaquin “El Chapo” Guzman, who was Mexico’s leading drug exporter. He was arrested in Mexico in 2014, escaped through a hole in his shower into a mile-long tunnel in 2015, and then was re-captured in 2016. He previously had been arrested and escaped in 2001 before being picked up again 13 years later. Mexico decided to extradite him to the U.S. in January right before Donald Trump was inaugurated president. Guzman, 59, will next be seen in court in New York on Friday, May 5.

Method’s New York-based team, led by creative director John Likens and lead designer Arisu Kashiwagi, outlined story beats for the sequence, then Univision archival material from both print and TV news coverage of El Chapo’s activities. They then worked to develop a look and style to illustrate the idea of El Chapo having multiple facets to his private and public personas, animating different media clips layered on top of one another that tear away to reveal new clues underneath. Overall, the 90-second sequence challenges viewers to uncover El Chapo’s true self.

“El Chapo became a larger than life persona in part due to media coverage, and we wanted to explore how he gained that level of notoriety. We were able to play around with silhouettes of the actors and a wealth of news clippings to visually navigate these questions and establish interesting juxtapositions,” said Likens.

The series premiered on Univision on April 23 and will soon be available worldwide on Netflix.


Main Title Design: Method Studios

Creative Director: John Likens

Lead Designer:  Arisu Kashiwagi 

Producers: Emily Schaeberle & Adrienne Mitchell

Animators: Nan Wei, Vivian Kim, Keri Moller, Damien Cho

Coordinator: Beata Calinska

Series Credits:

Series Producer: Daniel Posada

Vice President, Story House Entertainment: Christian Gabela

President, Chief Content Officer, Fusion Media Group: Camila Jimenez Villa

Series Showrunner: Silvanna Aguirre 

Post Production: Bad Idea

Associate Producer: Jason Tamasco

Post Producer: Jerry Mecca Careccio

← Back

New from Daily Brief

Take Five With Jerrod Carmichael, Star of NBC's 'The Carmichael Show'
Carmichael talks about creating a sitcom for adults, how jazz helps him think and his creative process.
Stephen Arnold Music to Raffle Off Replica Guitars at PromaxBDA Conferences
Showcase at PromaxBDA: The Conference features guitars played by The Beatles, while Station Summit guitars are inspired by local newscasts.
HOT SPOT: Lifetime's Chilling Spot for 'Menendez: Blood Brothers'
Agency The Shop times music perfectly to the drama to promote retelling of infamous murders.
Take Five: Warm-Up Comic and 'Life of Dad' Entrepreneur Tom Riles
Riles talks warming up "Ellen Show" audiences, the #CheerioChallenge and Father's Day.
Brett Ratner Comes on Board PromaxBDA: The Conference 2017 as Keynote Speaker
Joins previously announced keynote speakers, including Justin Simien, creator of Netflix’s "Dear White People"; The Black List’s Franklin Leonard; "Master of None"’s Lena Waithe; Viceland President and GM Guy Slattery; E!’s and Esquire President Adam Stotsky and many more.
‘Claws’ Brings New Meaning to a Trip to the Nail Salon
“Who do you think we are? Some multi-ethnic steel magnolia trash from Palmetto?”
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Jun 22
The PromaxBDA Awards at Station Summit
SAM Guitar Giveaway PMX17 Advertisement Power Your Career Advertisement