HOT SPOT: La Effe Rebrand 2016

by Brief Staff  |  08.30.2016

When it came time to rebrand, Italian TV station La Effe, which is distributed by Sky Italia, turned to Torino, Italy-based creative agency Nerdo to convey its clear, brave and cool new feel.

Nerdo came up with a strong typographic approach to unify all of the station’s content across one brand.

Below is a breakdown of the rebrand’s graphic approach, which focuses mostly on typography:


Agency: Nerdo

Client: La Effe

Art Direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero

Additional animator: Riccardo Chiara

Head of Content and Communication: Riccardo Chiattelli

Brand Manager: Fabio Pietranera

Original Music (graphic pack): Smider

Sound Design (graphic pack): Andrea Pestarino

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