When it came time to rebrand, Italian TV station La Effe, which is distributed by Sky Italia, turned to Torino, Italy-based creative agency Nerdo to convey its clear, brave and cool new feel.
Nerdo came up with a strong typographic approach to unify all of the station’s content across one brand.
Below is a breakdown of the rebrand’s graphic approach, which focuses mostly on typography:
Client: La Effe
Art Direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero
Additional animator: Riccardo Chiara
Head of Content and Communication: Riccardo Chiattelli
Brand Manager: Fabio Pietranera
Original Music (graphic pack): Smider
Sound Design (graphic pack): Andrea Pestarino