HOT SPOT: India's Star Plus Rebrands

by Brief Staff  |  01.06.2017

Star Plus India’s creative team approached Mathematic to produce new idents for their latest rebrand. A Hindi language entertainment television channel and part of 21st Century Fox’s STAR India network, Star Plus also worked with London-based brand agency VentureThree to create the look.

The idea was to show female empowerment via the stars of Star Plus’ newest TV series. Using light, MTC developed differing visual identities for each of the characters. The characters varied from a warrior princess, a young child struggling with society’s acceptance and a young modern Indian woman living life by her own rules.

Visual effects were created using Houdini and Nuke, with final effects added in Flame.

CREDITS

Client: Star Plus

Director: UFO/Joris Bacquet Producer: Rebecca Rice

DoP: Kaka Tong

DoP Paris: Yves Kohen

Post Production: Mathematic

Post Producer: Helene Saint-Riquier, Raminta Poskute

Supervisor: Martin Trepreau, Thomas Nautin 

Editor: Jean Desveaux

← Back

New from Daily Brief

Cast of SyFy's ‘The Magicians’ Reveals Big Magic Behind Season Two
At the ‘Hall of Magic’ in New York City, cast and crew talked about expanding the fan base and what’s in store for season two.
HBO’s ‘Last Week Tonight’ Season 4 Promo Channels ‘Game of Thrones,’ ‘Silicon Valley’
Late night host returns for fourth season on Feb. 12.
SyFy’s ‘The Magicians’ Bring More Magic, Have More Problems In Season 2
Fantasy series returns Jan. 25.
Líderes en Marketing para TV integran digital y lineal para atrapar a la audiencia en Latinoamérica
Campañas multiplataforma construidas al unísono desde el comienzo.
Take Five: Troika’s Kasumi Mihori
Creative director talks about the importance of authenticity, passion and creativity in building a personal brand.
Latin American TV Marketers Integrate Digital with Linear to Fully Engage Viewers
Multiplatform campaigns built together from ground up.
Feb 24
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Mar 14
PromaxBDA Europe Awards 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Superstudio Advertisement FOX Advertisement