Working in close partnership with the network, Singapore-based TMRRW embarked on a six-month journey to transform Discovery HD World into Discovery Asia.
The above reel shows off the rebrand’s elements, from channel brand identity to logo, typography and information hierarchy. The palette is marked by soft lavenders and pinks that contributes a calm, smooth feel. The result is a fluid on-air toolkit that combines simplicity with a contemporary Asian sensibility.
Client: Discovery Networks Asia-Pacific
Creative Agency: TMRRW
Creative Director: William Chan
Designers: Samuel Huang, Zamir Rosli & Koh Zi Wei