HOT SPOT: Das Erste Spring 2017 Campaign

by Brief Staff  |  05.08.2017

Inspired by spring’s bounty, creative agency developed and produced a new spring campaign for German public broadcaster Das Erste.

Cauliflower sheep, melon owls  and green-apple birds dwell in a pastel garden filled with roses carved from beets and radishes; flowers of carrot, honeydew and watermelon; and lawns of bright green wheatgrass. Every ident ends with a link to recipes based on the scene: honey-caramel popcorn, tarte tatin and Indian cauliflower.

In the video below, artists demonstrate how all the flora and fauna was created, as well as reveal the magic behind the shoots.  


Client: ARD Design, Henriette Edle von Hoessle

Creative Agency: Luxlotusliner

Director: Gabi Madračević

DOP: Simon Drescher

Creative Director: Gabi Madračević

Senior Art Director: Iris Rinkens

Producer: Tatjana Živanović-Wegele

Project Management: Nadja Doth

Editor: Matthias Dörfler

Postproduction: Sylvi Rößler, Flo Wolf

Set Design & Stories: Sandra Hauser, Gabi Madračević, Iris Rinkens, Jan Rinkens, Patrick Paulin

Carving Artists: Eileen Ott, Bernd Fabian, Martin Krumme

Food Styling: Martin Kühnel

Music / produced by: Nova Spot, Paris

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