HOT SPOT: Canal Kitchen

by Brief Staff  |  12.05.2016

In November, two leading French pay-TV networks, Canal+ and Canalsat, combined to become simply, Canal. 

To launch the revamped network, Canal again teamed with its frequent creative partner, BETC. The result was the above spot, The Kitchen.

The sixty-second piece highlights the fact that just like with great cooking, great TV requires having all the best ingredients as well as the best chefs.

In “The Kitchen,” cartoons and characters come together to create great meals, but not without wreaking a little havoc first. 

CREDITS

Network: Canal

Brand Managers: Guillaume Boutin, Audrey Brugere, Jordane de Villaret, Eugenie Rodrigues

Agency: BETC

Agency Managers: Bertille Toledano, Guillaume Espinet, Mathilde Lancon, Elsa Magadoux, Sophie Gustinelli, Marie Chatpuis

Executive Creative Director: Stephane Xiberras

Creative Director: Jean-Christophe Royer, Eric Astorgue

Strategic Planner: Guillaume Marin

Traffic: Elodie Diana

Music Creative Director: Christophe Caurret

TV Producer: Isabelle Menard

Production Company: Partizan

Sound Production: Schmooze

VFX: Unit Image

Post Production: Royal Post

Director: Antonie Bardou-Jacquet

DOP: Damien Morisot

Tags:   Hot Spot Canal+ BETC
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