In November, two leading French pay-TV networks, Canal+ and Canalsat, combined to become simply, Canal.
To launch the revamped network, Canal again teamed with its frequent creative partner, BETC. The result was the above spot, The Kitchen.
The sixty-second piece highlights the fact that just like with great cooking, great TV requires having all the best ingredients as well as the best chefs.
In “The Kitchen,” cartoons and characters come together to create great meals, but not without wreaking a little havoc first.
Brand Managers: Guillaume Boutin, Audrey Brugere, Jordane de Villaret, Eugenie Rodrigues
Agency Managers: Bertille Toledano, Guillaume Espinet, Mathilde Lancon, Elsa Magadoux, Sophie Gustinelli, Marie Chatpuis
Executive Creative Director: Stephane Xiberras
Creative Director: Jean-Christophe Royer, Eric Astorgue
Strategic Planner: Guillaume Marin
Traffic: Elodie Diana
Music Creative Director: Christophe Caurret
TV Producer: Isabelle Menard
Production Company: Partizan
Sound Production: Schmooze
VFX: Unit Image
Post Production: Royal Post
Director: Antonie Bardou-Jacquet
DOP: Damien Morisot