HOT SPOT: Bodega's Regionally-Focused Spots for Rio Olympics

by Brief Staff  |  07.01.2016

Working closely with the NBC Sports Olympics team, New York- and San Francisco-based Bodega and its sister companies Northern Lights, Mr. Wonderful and SuperExploder conceived and produced more than 100 spots that are now airing across the country on NBC affiliates.

The spots feature athletes and their hometowns, integrating the signature Rio graphics. New York is above, and below are several other spots featuring big markets”

SAN FRANCISCO​

NEW YORK

ATLANTA

BOSTON

WASHINGTON, D.C.

CREDITS:

NBC Sports Credits:

CMO Olympic Marketing: John Miller

VP/Creative Director: Joseph Lee

Coordinating Producer: Justin Greenlee

BODEGA Credits:

Executive Creative Director: Haley Geffen

Sr. Writer/Producer: Derek Barbanti

Northern Lights Credits:

Executive Producer: Robin Hall

Editors: Chris Carson, Jacob Condon

Assistant Editors: Danielle Barker, Kieran Mulroy

Mr. Wonderful Credits:

Executive Producer: Damien Henderson

Creative Director: Gary Keenan

Art Director: Joseph Boylan

Design/Animation: Jade Stickle

Producer: Danon Hinty

SuperExploder Credits:

Senior Producer: Meredith Nazzaro

Sound Designer/Mixers: Ted Gannon, Brady Hearn

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