HOT SPOT: 2C Creative Helps Twentieth Bring Back 'The X-Files' in Weekend Syndication

by Brief Staff  |  11.15.2016

To promote the return of Twentieth Television’s The X-Files in weekend syndication and on MyNetwork TV, Miami-based 2C Creative created a trio of stylistically diverse spots.

“As a fan of the original series, it was fun to go back and promote the series in a fresh and unique way,” said 2C Creative’s Eric Gardner. “And knowing we had the opportunity to turn a whole new generation of viewers into fans made this project that much more rewarding.”

The campaign, which is designed to roll-out in phases, starts with a bold graphic tease that juxtaposes some of the series’ iconography — UFOs, aliens and guns, to name a few — against some of its famous catchphrases. 

Phase two is composed of live-action clips from the series, using jump cuts and blurred imagery to heighten the suspense and mystery.

And phase three is designed in classic comic-book style, tapping real-life artist Grego Watson, an X-Files fan himself, to draw the panels.

Twentieth decided to bring The X-Files back to syndication after Fox’s six-episode reboot of the series last January did well on the network. Two episodes of the series also are airing each week on Fox-owned MyNetwork TV.

​CREDITS

20th Television

SVP of Marketing & Creative: Richard DuMont

Director of Marketing, On-Air Promotions: Jasmine Walker

Coordinator of On-Air Promotions: Hiroko Domes

2C

Chief Creative Officer: Chris Sloan

Writer/Producer: Eric Gardner

Editor: Jeff Morelli

Producer: Michael Berkman

Design Director: Luis Martinez

Production Manager: Nikki Coloma

Director of Operations: Robert Armstrong

Designer: Jessica Musumeci

Collaborators

Comic Book Illustrator: Gregbo Watson

Sound Mixer: Cesar Haliwa

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