Food Network Launches ‘Tricks for Treats’ to Promote Seasonal Programming

by Cate Lecuyer  |  09.29.2016

Food Network launched a series of 15-second “Trick for Treats” vignettes, featuring culinary tips delivered by spooky characters in fun, campy settings.

Food Network’s brand creative team partnered with creative agency Mrs. K for vignettes that aim to push seasonal programs Halloween Baking Championship and Halloween Wars.

CREDITS:

VP, Brand Creative: Terry McCormick

Creative Director, On-Air Promotion: Drew Patrizi

Writer/Producer: John Radzinski

Design Director, Brand Creative: Anna Yoon

Director of Production & Operations, Brand Creative: Travis McGhie

Production/Post-Production: Mrs. K

Director: Jeanne Kopeck

EP: Peter Thron

Post Producer: Brianna Baugh

RELATED: Creative Review: Mrs K

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