Even the Grim Reaper gets annoyed when his television cuts out in the rain.
“You know what never stops working in the rain? This guy. I’m out there, rain or shine, harvesting souls,” says Death himself in a fun spot featuring monsters and villains expressing their frustration over the evils of satellite TV.
The new campaign by creative agency Something Different includes four sports for Charter Communications’ Spectrum cable brand. All are directed by David Shane of O Positive and will roll out over the next month.
The first one, “Train,” features an evil professor, a mummy, a werewolf and the Grim Reaper chatting about their weekend on a commuter train. They’re up to nothing special: Working on that death ray, spending some “me time” howling, summoning the apocalypse and bringing the orange slices to the twins’ soccer practice. But Death, who’s on his phone texting, is a bit distracted by his kids “going bananas” at home due to TV service disruptions.
Upcoming ads will focus on other customer complaints like deceptive pricing and a lack of channels and features.
“We all just laughed at the idea of these evil people thinking someone else was horrible,” Tommy Henvey, chief creative at Something Different, told Adweek.
Shane, who was also behind HBO’s “Awkward Family Viewing” ads, agreed it was fun to take classic monster cliches and dimensionalize them for the modern world.
“We gave them everyday problems and below-the-surface emotions to create a sense of long-standing relationships between old friends, co-workers, wives and husbands.”
Client: Charter Communications
Senior Vice President, Marketing and Creative Strategy: Joe Leonard
Vice President, Marketing and Creative Strategy: Jim Obermeyer
Senior Director, Marketing and Creative Strategy: Amy Kantrowitz
Senior Manager, Marketing and Creative Strategy: Lindsay Hittner
Agency: Something Different
Chief Creative: Tommy Henvey
Managing Partner, Executive Producer: Patti McConnell
Group Creative Director: Richard Ryan
Senior Producer: Garrett Crabb
Marketing Director: Christine Dodd
Production Coordinator: Jamie Eisman
Production: O Positive
Director: David Shane
Executive Producers: Ralph Laucella and Marc Grill
Producer: Ken Licata
Director of Photography: Marc Laliberte-Else
Production Designer: Dan Ouellete
Editing: Crew Cuts
Partner, Editor: Jake Jacobsen
Assistant Editor: Jake Trill
Producer: Sara Arnold
Post Effects Producer: Stephanie Norris
Music: JSM Music
Chief Creative Officer: Joel Simon
Executive Producer: Jeff Fiorello
Composers: Joel Simon and Seamus Kilmartin