Esquire’s ‘Friday Night Tykes: Steel Country’ Has Kids Battling It Out

by Devon Thomas  |  01.20.2017

Esquire, which announced Thursday that it will become a digital-only platform this spring, unleashed a trailer for the upcoming premiere of Friday Night Tykes: Steel Country due in January.

In the promo, six teams in the Beaver County Youth Football League in Western Pennsylvania—once the industrial backbone of the United States, known as “steel country”—is a place where jobs have vanished and the bridges that connect communities rusted over. But everyone is still drawn together by the great tradition of American football.

The 30-second spot combines show clips with original footage shot by Riverstreet.


President: Adam Stotsky

EVP, marketing: Jen Neal

SVP, creative marketing: Chris Donovan

VP, creative marketing: Jedd Scher

Senior director, design: Jonah Birns

Associate director, A/V: Todd Beauchamp

Writer/producer: Daniel Morris

Creative editor: Jack Douglas

Senior design: Chris Arens

Designer: Shane Crocker

Audio: John Kelley

Original shoot and production: Riverstreet

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