Election Design: CNN Creative Marketing & 2C Creative

by Devon Thomas  |  11.07.2016

Miami-based 2C Creative helped CNN devise and evolve a graphics package that helped take the network from the conventions to the race’s climax on Election Night. The package can be seen in the above clip.

The agency designed a graphics toolkit that could be rolled out in three phases. The elements had to be both versatile and easy to incorporate across the rollout of major election coverage events—conventions, debates and breaking news.

“From the beginning, we wanted to create a visual metaphor that would reflect the current political environment,” said 2C Design Director Luis Martinez in a statement. “The slanted line that drives the package represents the current divide we’re experiencing as a nation. Moving across the screen, it reveals text and the colors of the respective parties.”

Tags:   CNN 2C Creative
← Back

New from Daily Brief

HOT SPOT: Lifetime Launches 'Knocked Up!
Cause + Effect uses simple line drawings and a baby-friendly palette to introduce unscripted series.
Multicultural TV Marketing: Touch, Don’t Reach, Your Audience
Panel of marketers at The Diversity Discussion shared tips for tapping into a multicultural audience.
Telemundo Tries Its Hand at Virtual Reality to Promote ‘El Chema’
Series is prequel to network’s hit drama “El Señor de los Cielos.”
Holiday Specials Move Into Top Ten of Nielsen Social Content Ratings
Join regulars, such as "The Walking Dead," "Empire" and "The Voice."
The Diversity Discussion: Diversity in Front of the Camera Starts Behind It
Tapping into diverse voices can lead to better storytelling and more advertising dollars for TV producers.
Netflix’s ‘Chasing Cameron’ Peers Into Life of A Social Media Sensation
Streaming service’s docu-series premieres Dec. 27.
Dec 7
PromaxGAMES Holiday Launch Event
Dec 13
NYC PromaxBDA Holiday Party 2016
Dec 15
LA PromaxBDA Holiday Party 2016
Mar 13, 2017
PromaxBDA Europe Conference 2017
Mar 14, 2017
PromaxBDA Europe Awards 2017
Jun 5, 2017
The Conference 2017
CharlieCo Advertisement Stephen Arnold Music Advertisement