Election Design: CNN Creative Marketing & 2C Creative

by Devon Thomas  |  11.07.2016

Miami-based 2C Creative helped CNN devise and evolve a graphics package that helped take the network from the conventions to the race’s climax on Election Night. The package can be seen in the above clip.

The agency designed a graphics toolkit that could be rolled out in three phases. The elements had to be both versatile and easy to incorporate across the rollout of major election coverage events—conventions, debates and breaking news.

“From the beginning, we wanted to create a visual metaphor that would reflect the current political environment,” said 2C Design Director Luis Martinez in a statement. “The slanted line that drives the package represents the current divide we’re experiencing as a nation. Moving across the screen, it reveals text and the colors of the respective parties.”

Tags:   CNN 2C Creative
← Back

New from Daily Brief

Brand/Rebrand: TNT
Device featuring circular lens inserts TNT’s branding right into the content.
Creative Review: The Collective @ LAIR
Director-driven studio has mastered the fine art of the co-branded spot.
HOT SPOT: IFC Integrates Geico Into 'Portlandia'
Not all TV production calls for sound effects, as this branded spot suggests.
Cast of SyFy's ‘The Magicians’ Reveals Big Magic Behind Season Two
At the ‘Hall of Magic’ in New York City, cast and crew talked about expanding the fan base and what’s in store for season two.
HBO’s ‘Last Week Tonight’ Season 4 Promo Channels ‘Game of Thrones,’ ‘Silicon Valley’
Late night host returns for fourth season on Feb. 12.
SyFy’s ‘The Magicians’ Bring More Magic, Have More Problems In Season 2
Fantasy series returns Jan. 25.
Feb 24
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Mar 14
PromaxBDA Europe Awards 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Superstudio Advertisement FOX Advertisement