HOT SPOT: E! Uses Graphic Design Elements to Introduce ‘Catching Kelce’

by Cate Lecuyer  |  08.29.2016

E!’s promo for upcoming series Catching Kelce incorporates a creative use of graphic design elements, animated typography and a simple color palette to introduce Kansas City Chiefs tight end Travis Kelce.

The NFL player is looking for “the one,” and will meet 50 women from 50 states determined to win his heart when the competition dating show premieres October 5.

E! partnered with Oishii Creative for a promo that showcases Travis’ personality and uses visual elements like animated text, graphic art-style clips and a red, black, white and grey color scheme to further highlight his unique character.

Credits:

E! Creative Marketing

Oishii Creative

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