The-inhumans-575

Disney, IMAX, Marvel to Partner on ‘The Inhumans’

by Devon Thomas  |  11.15.2016

Disney/ABC, Marvel Television and IMAX will bring Marvel’s The Inhumans to IMAX theaters in late summer 2017.

Beginning September 2017, the first two episodes of the series will run in IMAX theaters exclusively for two weeks before the show premieres on ABC. Under the agreement, the first two episodes will be produced by ABC Studios and entirely shot with IMAX digital cameras.

IMAX also is a will function as a financing partner on the show, marking the film technology company’s first time co-producing a TV series.

“This first-of-its-kind multi-platform production, distribution and marketing agreement brings together Marvel Television’s unique brand of entertainment, ABC’s unparalleled audience and IMAX’s brand and global fanboy demographic,” said IMAX CEO Rich Gelfond in a statement. “It also takes our decades-long relationship with The Walt Disney Company to a whole new level, jointly breaking new ground in the industry. We are confident our exhibition partners will be excited to work with us on this innovative launch of a series across the IMAX network.”

“We’re happy to see this unique deal come together, working with our partners,” said Dan Buckley, president of Marvel Television, publishing & brand, in a statement. “In an ever-changing world of distribution and consumption, it’s very exciting to be part of a groundbreaking initiative that takes us to the forefront of this evolution.”

After IMAX’s turn with The Inhumans, the show will premiere in the fall with “additional exclusive content” that can only be seen on the network.

← Back

New from Daily Brief

HOT SPOT: Lifetime Launches 'Knocked Up!
Cause + Effect uses simple line drawings and a baby-friendly palette to introduce unscripted series.
Multicultural TV Marketing: Touch, Don’t Reach, Your Audience
Panel of marketers at The Diversity Discussion shared tips for tapping into a multicultural audience.
Telemundo Tries Its Hand at Virtual Reality to Promote ‘El Chema’
Series is prequel to network’s hit drama “El Señor de los Cielos.”
Holiday Specials Move Into Top Ten of Nielsen Social Content Ratings
Join regulars, such as "The Walking Dead," "Empire" and "The Voice."
The Diversity Discussion: Diversity in Front of the Camera Starts Behind It
Tapping into diverse voices can lead to better storytelling and more advertising dollars for TV producers.
Netflix’s ‘Chasing Cameron’ Peers Into Life of A Social Media Sensation
Streaming service’s docu-series premieres Dec. 27.
Dec 7
PromaxGAMES Holiday Launch Event
Dec 13
NYC PromaxBDA Holiday Party 2016
Dec 15
LA PromaxBDA Holiday Party 2016
Mar 13, 2017
PromaxBDA Europe Conference 2017
Mar 14, 2017
PromaxBDA Europe Awards 2017
Jun 5, 2017
The Conference 2017
CharlieCo Advertisement Stephen Arnold Music Advertisement