Bob-iger-disney-mickey-mouse

Disney Considering Twitter Bid

by Paige Albiniak  |  09.26.2016

The Walt Disney Co., led by CEO Bob Iger, is evaluating a bid for social-media platform Twitter, reports Bloomberg, while Twitter is simultaneously evaluating a sale. Rumors that Twitter was up for acquisition have been swirling for several months now.

Salesforce.com Inc. also is said to be considering a bid, while other potential major buyers such as 21st Century Fox Inc., AT&T Inc., Comcast Corp., Microsoft Corp. and Time Warner Inc. aren’t interested, Bloomberg reports.

Twitter has a market value of $16 billion. Should Disney buy the company, it would be its biggest acquisition since it purchased Capital Cities/ABC in 1996 for $6 billion.

Twitter stock rose on the news, gaining 2.1 percent to $23.09, while Disney share prices fell 2 percent to $91.40.

Disney has been making moves in the digital world, investing in such businesses as Hulu, Vice and MLB Advanced Media’s BAMTech, in which Disney in August invested $1 billion. Iger also has added such digital experts as Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey to the Disney-ABC board of directors.

READ MORE: Bloomberg

← Back

New from Daily Brief

ABC Revs Up for Oscars with Week of Special Programming
From morning to daytime to primetime to late-night, all dayparts chip in before Hollywood's big night on Feb. 26.
ABC Sells Out of Oscar Ad Inventory
Ads in Oscar telecast going for as much as $2.5 million per 30-second spot.
Bette Davis, Joan Crawford Give As Good As They Get in 'Feud'
Ryan Murphy's latest anthology series delves into the epic battle between two Hollywood super-divas.
Madonna’s Former Dancers ‘Strike a Pose’ In Revealing Logo Documentary
Seven of the pop singer’s male dancers get candid about their personal struggles in upcoming film.
Morgan Freeman Gives Jimmy Kimmel a Pre-Oscars Pep Talk
Actor gives Kimmel some wise words ahead of his hosting gig.
PromaxBDA Unveils Finalists for 2017 Europe Awards
NBCUniversal International, HBO Europe, RAI among top finalists.
Feb 22
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
House Ad 1 Advertisement House Ad 4 Advertisement