Los Angeles-based creative agency Bacon & Sons Film Co. helped produce a series of branded spots for Discovery Communications and its partner, letgo. The agency conceived and shot the individual spots for the network, which have begun airing this week.
In a campaign promoting Naked and Afraid, (above) a man is seen removing all of his clothes and selling off his camping equipment, tools and even his underwear on the letgo app.
One campaign advertising Destination America features a pregnant woman who decides to “letgo” of a creepy doll wearing an old-fashion dress after the doll unexpectedly appears to move.
Another clip features a woman selling off her pet dog’s no longer needed costume while promoting Animal Planet.