Bacon & Sons, Discovery Communications Encourage People to Let Go

by Devon Thomas  |  11.14.2016

Los Angeles-based creative agency Bacon & Sons Film Co. helped produce a series of branded spots for Discovery Communications and its partner, letgo. The agency conceived and shot the individual spots for the network, which have begun airing this week.

In a campaign promoting Naked and Afraid, (above) a man is seen removing all of his clothes and selling off his camping equipment, tools and even his underwear on the letgo app.

One campaign advertising Destination America features a pregnant woman who decides to “letgo” of a creepy doll wearing an old-fashion dress after the doll unexpectedly appears to move.

Another clip features a woman selling off her pet dog’s no longer needed costume while promoting Animal Planet.

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