Bacon & Sons, Discovery Communications Encourage People to Let Go

by Devon Thomas  |  11.14.2016

Los Angeles-based creative agency Bacon & Sons Film Co. helped produce a series of branded spots for Discovery Communications and its partner, letgo. The agency conceived and shot the individual spots for the network, which have begun airing this week.

In a campaign promoting Naked and Afraid, (above) a man is seen removing all of his clothes and selling off his camping equipment, tools and even his underwear on the letgo app.

One campaign advertising Destination America features a pregnant woman who decides to “letgo” of a creepy doll wearing an old-fashion dress after the doll unexpectedly appears to move.

Another clip features a woman selling off her pet dog’s no longer needed costume while promoting Animal Planet.

← Back

New from Daily Brief

Creative Review: The Collective @ LAIR
Director-driven studio has mastered the fine art of the co-branded spot.
HOT SPOT: IFC Integrates Geico Into 'Portlandia'
Not all TV production calls for sound effects, as this branded spot suggests.
Cast of SyFy's ‘The Magicians’ Reveals Big Magic Behind Season Two
At the ‘Hall of Magic’ in New York City, cast and crew talked about expanding the fan base and what’s in store for season two.
HBO’s ‘Last Week Tonight’ Season 4 Promo Channels ‘Game of Thrones,’ ‘Silicon Valley’
Late night host returns for fourth season on Feb. 12.
SyFy’s ‘The Magicians’ Bring More Magic, Have More Problems In Season 2
Fantasy series returns Jan. 25.
Líderes en Marketing para TV integran digital y lineal para atrapar a la audiencia en Latinoamérica
Campañas multiplataforma construidas al unísono desde el comienzo.
Feb 24
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Mar 14
PromaxBDA Europe Awards 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Superstudio Advertisement FOX Advertisement