National Geographic Global Networks hired former Turner executive Dennis Camlek to lead US programming-specific marketing efforts, and to ensure consistency across the network’s markets in Europe, Asia and Latin America.
As executive vice president, strategy and consumer marketing, Camlek will based at the Nat Geo headquarters in Washington, D.C., and report to a soon-to-be appointed chief marketing officer of National Geographic Partners.
National Geographic Global Networks Chief Executive Officer Courteney Monroe said she’s excited for him to join the company.
“With the launch of our new premium programming vision, which includes the upcoming epic new series MARS, we are thrilled to have Dennis on board to strengthen our programming-specific marketing efforts,” she said in a statement. “Having worked with Dennis previously, I am confident that his leadership along with his marketing and media expertise will add tremendous value to our brand and business.”
Camlek previously served as senior vice president of Turner Media Group, Turner Broadcasting System, where he led strategic media planning, investment and placement, and portfolio media management.
He worked with Turner Media Group and its marketing and agency partners to develop and activate data-driven, creative and multi-platform media campaigns for series and spots such as Animal Kingdom, Angie Tribeca, Conan, The Last Ship and NCAA March Madness.
Before joining Turner, he was senior vice president and group account director for PHD Media in New York, where he led planning for the agency’s HBO account, and orchestrated the media campaign for the successful launch of True Blood season two. He also worked as vice president, brand group director, for Horizon Media managing their A&E Television Networks account.
Camlek is a graduate of the University of Maryland.