Comcast Xfinity’ Is ‘Hooking Up’ A Real-Life Grandma With Tech For The Holidays

by Devon Thomas  |  11.14.2016

Comcast’s Xfinity campaign for the holidays, created with ad agency 72andSunny, shows how technology can actually bring families closer.

The campaign entitled, “Hooking Up Grandma’s House,” is a two-minute film involving real-life grandparents reading tweets (a la Jimmy Kimmel’s “Mean Tweets”) from grandchildren lamenting the need to spend the holidays at their grandparents’ old-fashioned, no wifi, non-streaming living rooms. To prove them wrong, one couple calls Xfinity to install Xfinity X1 so their grandkids won’t be “off-the-grid” during their holiday visit.

The agency sought authenticity by casting real families, specifically real grandparent-grandkid combos.

“We discovered a bunch of tweets from grandkids lamenting the technological black hole that is Grandma’s house during the holidays,” Bryan Rowles, executive creative director at 72andSunny New York, tells Adweek . “We immediately related to that plight. It’s such a universal experience. So we set out to prove that Xfinity could be a catalyst for bringing families together, and can make Grandma’s house the most awesome place to be.”

Xfinity has often featured “real people” in its advertising campaigns.

In addition to the two-minute spot, the integrated campaign includes 90-, 60-, and 30-second clips. There are three 15-second ads that focus on individual Xfinity features, like newly introduced Netflix integration and voice search abilities. There are also three teaser 15-second spots featuring “outraged” grandparents reading tweets from their grandkids for the first time.

The work appears in digital and social media channels, including Facebook, Twitter and Snapchat.

READ MORE: Adweek

← Back

New from Daily Brief

Promo Mojo: FX's 'Fargo' Leads Week With 107.5 Ad Impressions
ID's investigation of the Casey Anthony murder case comes in second.
NBCSN Concludes Women's History Month With 'Tomboy'
Multi-platform documentary aired throughout March and premieres on NBC Sports Network on Thursday night.
HOT SPOT: TNT Highlights What's Coming This Summer
And we can't decide which we want more: the pie or the nails.
Discovery Turns Its Focus to Digital
“As we continue to pivot from a company that is about channels to a company that is about IP, we have to figure out how to create IP that can be on every single mobile device,”says CEO David Zaslav.
CMO Angela Courtin to Exit Fox
Leaving after a year and a half in what’s said to be an amicable departure.
‘Iron Chef’ Returns to Food Network
The culinary reboot premieres in April.
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
Jun 8
PromaxBDA Promotion, Marketing and Design Global Excellence Awards 2017
Jun 19
Station Summit 2017
Superestudio Advertisement Gamespot Advertisement