Comcast Xfinity’ Is ‘Hooking Up’ A Real-Life Grandma With Tech For The Holidays

by Devon Thomas  |  11.14.2016

Comcast’s Xfinity campaign for the holidays, created with ad agency 72andSunny, shows how technology can actually bring families closer.

The campaign entitled, “Hooking Up Grandma’s House,” is a two-minute film involving real-life grandparents reading tweets (a la Jimmy Kimmel’s “Mean Tweets”) from grandchildren lamenting the need to spend the holidays at their grandparents’ old-fashioned, no wifi, non-streaming living rooms. To prove them wrong, one couple calls Xfinity to install Xfinity X1 so their grandkids won’t be “off-the-grid” during their holiday visit.

The agency sought authenticity by casting real families, specifically real grandparent-grandkid combos.

“We discovered a bunch of tweets from grandkids lamenting the technological black hole that is Grandma’s house during the holidays,” Bryan Rowles, executive creative director at 72andSunny New York, tells Adweek . “We immediately related to that plight. It’s such a universal experience. So we set out to prove that Xfinity could be a catalyst for bringing families together, and can make Grandma’s house the most awesome place to be.”

Xfinity has often featured “real people” in its advertising campaigns.

In addition to the two-minute spot, the integrated campaign includes 90-, 60-, and 30-second clips. There are three 15-second ads that focus on individual Xfinity features, like newly introduced Netflix integration and voice search abilities. There are also three teaser 15-second spots featuring “outraged” grandparents reading tweets from their grandkids for the first time.

The work appears in digital and social media channels, including Facebook, Twitter and Snapchat.

READ MORE: Adweek

← Back

New from Daily Brief

Promo Mojo: TBS' 'The Detour' Leads Week With 113 Million Impressions
CBS' "The Good Fight" comes in second, followed by the 89th Annual Academy Awards, hosted by Jimmy Kimmel.
Hugo Chávez llega a TNT Latinoamérica en 'El Comandante'
La producción de Sony Pictures Television adopta la controversia en torno al fallecido líder venezolano para contar una poderosa historia.
Hugo Chávez Comes to TNT Latin America in 'El Comandante'
Sony Pictures Television's production embraces controversy around Venezuela's late leader to tell powerful marketing story.
HOT SPOT: Nat Geo's 'Uncensored with Michael Ware'
yU+co's trailer creates the feeling of traveling the world with Ware.
Oxygen’s ‘Unprotected’ Puts a Hit Out On One Gated Community
Unscripted mob-themed series premieres April 11.
Keith Cox to be Named President of Paramount Network Development
Cox adds programming responsibilities for rebranded network to his role as president of development and programming for sister channel TV Land.
Feb 22
Creative Entrepreneurs
Mar 13
PromaxBDA Europe Conference 2017
Apr 27
PromaxGAMES: The Summit 2017
Apr 27
PromaxGAMES Awards 2017
Jun 5
The Conference 2017
Jun 8
PromaxBDA Promotion, Marketing and Design North America Awards 2017
House Ad 1 Advertisement House Ad 4 Advertisement